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The 21ST CENTURY BUSINESS SERIES is an innovative instructional program providing instructors with the greatest flexibility to deliver business content using a modular format. Instructors can create their own business courses by combining several Learner Guides in the Series to form one-semester or two-semester courses. The individual Learner Guides can also be used as enhancements to more traditional business courses or to tailor new courses to meet emerging needs. The design and content of each Learner Guide in the 21ST CENTURY BUSINESS SERIES is engaging yet easy for students to use. The content focuses on providing opportunities for applying 21st skills while enabling innovative learning methods that integrate the use of supportive technology and creative problem solving approaches in today's business world. The Introduction to Business Learner Guide covers today's most relevant business topics such as how business has been affected by the global economic crisis and recovery as well as global environmental issues. The roles of marketing and human resources management are also incorporated into this Learner Guide.

Robert A Ristau,

Robert A. Ristau was Professor of Business Education at Eastern Michigan University for 21 years and Dean of the College of Technology. He also served as the Executive Director of Michigan's Economic Education Council.
  • NET Bookmarks – an engaging feature that provides chapter-related activities for students to complete using information found on the Internet.
  • Career information in each respective area including green industry jobs and areas that fall under the 16 Career Clusters.
  • Relevant information on working in a global business environment.
  • A Teamwork feature focusing on the importance of teamwork in today's business environment.
  • Information on technical innovation and how it affects the business world.
  • An Ethical Dilemma question at the end of each chapter assessment allowing students to figure out how to handle many situations that arise in today's business landscape.
Market Economies. Make Decisions. Healthy Economies. Participate in an Economy.
Business Activities. Business Ownership. Effective Marketing.
Small Business Management. Business Leadership. Human Resources Management.
International Business. Government in the U.S. Economy. Business Ethics and Social Responsibility.
Consumer Information. Consumer Decisions. Consumer Rights and Responsibilities.
Financial Institutions. Financial Services. Financial Planning. Credit Basics. Credit Costs and Laws.

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1133467156
  • ISBN-13: 9781133467151
  • STARTING AT $11.99

  • ISBN-10: 0538740663
  • ISBN-13: 9780538740661
  • Bookstore Wholesale Price $34.00
  • RETAIL $44.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Instructor's Resource CD-ROM

ISBN: 9780538740692
Includes PowerPoints, Lesson Plans, and other valuable teaching tools.


ISBN: 9780538740685
Create quizzes, study guides, and tests easily and quickly with ExamView – a computerized testing tool that allows you to create paper and online tests.

Annotated Instructor's Edition

ISBN: 9780538740623
Annotated Instructor's Edition provides helpful teaching information and answers to questions within the Student Edition in the margins of the book.