Writing for Television, Radio, and New Media
By Robert L. Hilliard
About your course materials
WRITING FOR TELEVISION, RADIO, AND NEW MEDIA has been the leading work in its field for more than fifty years. Its frequently updated revisions, including the eleventh edition, combine the best principles and examples of the past with those of contemporary practice. Its thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and children's formats; and drama and sitcoms. The text also presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. New material on social media allows today's students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities.
Frequently asked questions
How do I enroll in or join my course?
How do I redeem an access code, or what if my code isn't working?
Why can't I access my course?
Where can I find my eBook or textbook?
What if I don't have access to my course materials yet?
About this product
WRITING FOR TELEVISION, RADIO, AND NEW MEDIA has been the leading work in its field for more than fifty years. Its frequently updated revisions, including the eleventh edition, combine the best principles and examples of the past with those of contemporary practice. Its thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and children's formats; and drama and sitcoms. The text also presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. New material on social media allows today's students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities.
Examples are oriented to the college-age reader and include contemporary news events, music script/log examples with current top performers and hits, and references to Internet social sites.
Material on writing for the Internet includes commentary from writers and directors with examples of their work, an examination of the convergence of the Internet with other distribution technologies, and expert analysis of how new technologies are applicable to the Internet.
Thorough coverage of core topics includes an overview of mass media and basic elements of production, an overview of format and style, and writing techniques for a variety of traditional and new media formats. The text addresses all key format subject areas that students and other readers are most likely to encounter.
The text presents an outline of the basic principles of production so that students have an understanding of the medium for which they are writing.
Table of contents
Chapters
Resources
Instructor resources for this title can include manuals, test banks, educator guides, multimedia and companion sites. Sign in to see what is available.
Pricing and formats
Give students more with Cengage Unlimited
Choose the Cengage content and Learning Platform that fit your course while giving students access to Cengage Learning Platforms and our entire eBook library with one subscription.
4-12 month student access
eBook
Give students digital access to textbook content with tools to highlight, bookmark and search as they read.
Paperback
Related products
Writing and Reporting News: A Coaching Method
The Short Screenplay: Your Short Film from Concept to Production
Cengage Advantage Books: Visual Storytelling: Videography and Post Production in the Digital Age
Still need support?
