Sports and Entertainment Marketing | 4th Edition

Ken Kaser/Dotty B. Oelkers
NEWER EDITION AVAILABLE
Product cover for Sports and Entertainment Marketing 4th Edition by Ken Kaser/Dotty B. Oelkers
Copyright 2016 | {{checkPublicationMessage('Published', '2015-01-09T00:00:00+0000')}}
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ISBN: 9780357705056
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About This Product

SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.