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Offering instructors complete flexibility, SEEING SOCIOLOGY: AN INTRODUCTION, 3rd Edition combines up-to-the-minute coverage with an easy-to-manage approach featuring brief, self-contained modules in each chapter that instructors can assign based on the needs of their class. The Third Edition includes such contemporary topics as globalization’s connection to technology and gay rights, the anti-aging industry, and The Affordable Care Act, and many others. Extremely student-friendly and engaging, the text continues to make photos an integral part of the learning process-resulting in a stronger, more memorable learning experience for students. The new “What Do Sociologists See?” feature includes a sociologist's insights on everyday images, showing students how sociological concepts can be applied to daily life. MindTap™ Sociology Powered by Knewton, a highly personalized, online learning platform, is also available for the third edition.

Joan Ferrante, Northern Kentucky University

Joan Ferrante is a professor of sociology at Northern Kentucky University (NKU) as well as project director of the Campus Connect Student Philanthropy Project, which awards grants primarily to Kentucky and Ohio colleges and universities to support the integration of student philanthropy projects with academic coursework. In addition, Dr. Ferrante sponsors a Study Abroad Scholarship at NKU called “Beyond the Classroom.” Open to any student who has used her introductory text (new or used), the scholarship annually awards funds to five students to support their studies outside the United States. Respected among instructors and students alike, Dr. Ferrante also is the author of Sociology: A Global Perspective, 9th Edition and co-editor of The Social Construction of Race and Ethnicity in the United States. She received her Ph.D. from the University of Cincinnati.
  • New “What Do Sociologists See?” photo features at the end of each module demonstrate how to apply key sociological concepts to everyday images.
  • New and updated “Applying Theory” modules now concentrate on functionalism, conflict, symbolic interactionism, and feminism. They discuss real-world topics such as blue jeans, interactive gaming, nail salons, and sex testing in utero.
  • The feminist perspective is addressed in all chapters.
  • New and updated modules cover such topics as research methods (Chapter 1); how both institutions and individuals influence social structure (Chapter 4); the relationship between upward mobility and unearned failures/unearned successes (Chapter 7); the two-tier labor market of privileged and disadvantaged workers (Chapter 10); and the connection between education and the U.S. and global economies (Chapter 12).
  • Chapter 11 on families has been extensively updated to address how the social definition of a “normal” family continues to change.
  • A new Chapter 13, “Social Change and the Pressing Issues of Our Times,” covers interrelated issues such as technology, globalization, social movements, aging societies, the environment, and health care.
  • Over 300 new photos support the book's unique instructional content and approach, in which images, selected for their pedagogical value, play a key role.
  • Photographs, charts, and other visuals take on unprecedented significance in SEEING SOCIOLOGY's instructional content and approach. Each image was chosen by Joan Ferrante or taken for this text with a clear pedagogical purpose. Photographs and accompanying captions are integrated into the flow of the text to illustrate key sociological concepts and enhance student understanding. The engaging new “What Do Sociologists See?” feature further enhances the book's visual emphasis, demonstrating how sociological concepts apply to the everyday world.
  • The chapter-ending “Putting It All Together” section synthesizes key information from the chapter's modules into a concise one-page summary that helps students understand how each module fits into the “big picture” concept of the chapter and how the modules relate to one another.
  • In the Third edition, the Applying Theory module within each chapter highlights a specific social force or issue and analyzes it from four theoretical perspectives in sociology: functionalism, conflict, symbolic interactionism, and feminism.
  • Offering ultimate flexibility in the course syllabus, SEEING SOCIOLOGY: AN INTRODUCTION, 3rd Edition offers a student- and instructor-friendly module format that breaks material into manageable, easy-to-assign pieces. Each of the text's 13 chapters is presented in five to eight stand-alone modules, enabling you to teach your course in a traditional order or reorganize topics to suit your individual classroom needs.
  • The uniquely integrated relationship between the text and the visuals elevates chapter topics beyond the sum of their parts to give students insight about how to describe and know their world using sociological concepts.
Brief Contents.
1. The Sociological Perspective.
2. Culture.
3. Socialization.
4. Social Structures.
5. The Social Construction of Reality.
6. Deviance.
7. Social Inequalities.
8. Race and Ethnicity.
9. Gender and Sexualities.
10. Economics and Politics.
11. Families.
12. Education and Religion.
13. Social Change and the Pressing Issues of Our Times.
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1337569232
  • ISBN-13: 9781337569231
  • Bookstore Wholesale Price $77.00
  • RETAIL $77.00

  • ISBN-10: 1305274091
  • ISBN-13: 9781305274099
  • Bookstore Wholesale Price $77.00
  • RETAIL $77.00

Digital Access + Print — Flexible Value

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  • ISBN-10: 1337800856
  • ISBN-13: 9781337800853
  • Bookstore Wholesale Price $72.75
  • RETAIL $96.95

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  • ISBN-13: 9781305786172
  • Bookstore Wholesale Price $72.75
  • RETAIL $96.95

  • ISBN-10: 1337800813
  • ISBN-13: 9781337800815
  • Bookstore Wholesale Price $144.50
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  • ISBN-10: 130570925X
  • ISBN-13: 9781305709256
  • Bookstore Wholesale Price $144.50
  • RETAIL $191.95

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1305543807
  • ISBN-13: 9781305543805
  • STARTING AT $26.49

  • STARTING AT $26.49

  • ISBN-10: 1305094360
  • ISBN-13: 9781305094369
  • Bookstore Wholesale Price $134.50
  • RETAIL $178.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Online Instructor's Manual

ISBN: 9781305094413
Available electronically via e-mail, this manual contains teaching and exercise tips, handouts, resources, and test questions for exams. The Instructor's Manual is also available electronically on the password-protected section of the Instructor Resource Website.

Online Test Bank

ISBN: 9781305094420
Organize your course and capture your students' attention with the resources found in the Test Bank, including multiple-choice, true/false, short-answer, and essay questions-most with answers and page references for each chapter of the text.

Online PowerPoint®

ISBN: 9781305388529
Helping you make your lectures more engaging while effectively reaching your visually oriented students, these handy Microsoft PowerPoint® slides outline the chapters of the main text in a classroom-ready presentation. The slides are updated to reflect the content and organization of the new edition of the text and feature some additional examples and real world cases for application and discussion.