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Public Speaking: Concepts and Skills for a Diverse Society 8th Edition

Clella Jaffe

  • Published
  • Previous Editions 2013, 2010, 1998
  • 352 Pages
Starting At 50.00 See pricing and ISBN options


Offering comprehensive coverage in a concise format, PUBLIC SPEAKING: CONCEPTS AND SKILLS FOR A DIVERSE SOCIETY, 8e is a culturally informed book that never loses sight of its fundamental purpose: training students to be effective public speakers and listeners in a world filled with monumental cultural, political, and technological changes. It combines 2,500-year-old principles with up-to-date research into concepts, skills, theories, applications, and critical-thinking proficiencies essential for listening and speaking well. Discussions of classic public speaking topics are grounded in an awareness of the impact of cultural nuances-ranging from gender differences to co-cultures within the United States to the traditions of other nations. This provides students with a key element in being an effective public speaker: a heightened awareness of and sensitivity to the audience. Reflecting the latest research and practices, it includes new coverage of listening competencies, online courses, legacy journalism, native digital news outlets, MAPit, powerful language forms, and more. In addition, numerous sample speeches and interactive skill-building exercises are available in MindTap.

Clella Jaffe, George Fox University

Dr. Clella Jaffe was the Communication Department Chair at George Fox University, Newberg, Oregon (recently retired). In addition to teaching communication courses at George Fox, she has taught at St. John's University (Queens) and Oregon State. For many years, she also taught oral interpretation of literature and coached and judged forensics competitions. Dr. Jaffe received her B.A. from Seattle Pacific University, earned her M.Ed. and Ph.D. from Oregon State University, and completed additional graduate work at the University of Washington.
  • New and updated information. A new section on listening competencies incorporates up-to-date cognitive science research regarding basic skills (surface processing) versus advanced skills (deep processing) for listening. Chapter 7 includes new material about legacy journalism and native digital news outlets in the rapidly changing world of journalism; it also introduces MAPit, a new strategy for evaluating online materials. Chapter 12 features a new section on powerful (versus powerless) language forms.
  • Information about online courses. Reflecting the increase in nontraditional courses, the Eighth Edition includes research about online courses (Chapter 1), information about audiences in online courses (Chapter 6), and tips for videotaping speeches (Chapter 14).
  • Succinct coverage. Clear and concise, PUBLIC SPEAKING: CONCEPTS AND SKILLS FOR A DIVERSE SOCIETY, 8e delivers more streamlined approach than ever. The briefer text no longer includes the narrative chapter with its explanation of narrative theory, but the new Chapter 18: Special Occasion Speaking includes the exemplum pattern for narratives and incorporates the guidelines in Appendix B material for special occasion speeches.
  • Updated references to social events. Completely up to date, the Eighth Edition includes the most current examples and illustrations available.
  • Enhanced online materials. In response to reviewer requests for a shorter book, many sample speeches, Stop and Check boxes, and Build Your Speech features are available in an interactive online format.
  • Critical Thinking and Application Exercises. End-of-chapter questions help students better understand and critically evaluate the chapter content and further apply the skills they learn. Critical Thinking Exercises are designed for individual reflection on chapter concepts, while Application Exercises are designed for group assignments and in-class discussions.
  • “Stop and Check” activities in MindTap. These critical-thinking and skill-building exercises help students check their progress throughout the chapter to ensure thorough understanding.
  • Sample speeches. Many chapters include excerpts from student outlines or speeches. Chapter 17 provides a cautionary, negative model. In addition, Appendix B includes speeches by professional speakers as well as speeches and outlines that provide models illustrating how other students fulfilled a typical assignment. Most of these speeches and many others are available in online supporting materials.
  • Comprehensive, cutting-edge coverage. Continually setting the standard for excellence, PUBLIC SPEAKING: CONCEPTS AND SKILLS FOR A DIVERSE SOCIETY was the first public speaking textbook to focus on diversity, include an interpreted speech (given in Spanish and translated into English), describe invitational rhetoric, discuss receiver apprehension, and show alternative patterns of speech organization.
  • “Diversity in Practice” boxes. Enhancing the book's emphasis on diversity, these insightful boxes present brief summaries of public speaking traditions from a range of perspectives. Examples include ancient cultures (Chapters 1 and 17), global groups (Chapters 7 and 13), ethnic groups (Chapters 10 and 15), and co-cultures (Chapters 12 and 14).
  • “Ethics in Practice” boxes. PUBLIC SPEAKING has always emphasized ethical speaking and listening. Included in most chapters, “Ethics in Practice” boxes present short examples or cases that invite students to contemplate the ethical implications of chapter concepts, using probing questions that are appropriate for class discussions.
  • “Build Your Speech” boxes. Hands-on skill-building activities help students apply text concepts to actual speechmaking. “Build Your Speech” boxes provide excellent starting points for completing speech assignments.
1. Introduction to Public Speaking and Culture.
2. Giving Your First Speech: Developing Confidence.
3. Ethics in a Diverse Society.
4. Effective Listening.
5. Selecting Your Topic and Purpose.
6. Audience Analysis.
7. Researching Your Speech in the Digital Age.
8. Choosing Supporting Materials.
9. Organizing Your Main Points.
10. Introductions and Conclusions.
11. Outlining Your Speech.
12. Choosing Effective Language.
13. Presentation Aids.
14. Delivering Your Speech.
15. Informative Speaking.
16. Foundations of Persuasion.
17. Persuasive Speaking.
!8. Special Occasion Speaking.
Appendix A. Speaking in Small Groups.
Appendix B.
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305076362
  • ISBN-13: 9781305076365
  • Bookstore Wholesale Price $50.00
  • RETAIL $50.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1305814517
  • ISBN-13: 9781305814516
  • Bookstore Wholesale Price $72.75
  • RETAIL $96.95

  • ISBN-10: 1337080632
  • ISBN-13: 9781337080637
  • Bookstore Wholesale Price $127.50
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Textbook Only Options

Traditional eBook and Print Options

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  • STARTING AT $23.49

  • ISBN-10: 1305677188
  • ISBN-13: 9781305677180
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  • ISBN-10: 1285445856
  • ISBN-13: 9781285445854
  • Bookstore Wholesale Price $112.50
  • RETAIL $149.95

“This book offers readers the skills of good public speaking in a way that encourages both expression of individual viewpoints and respect for the views of others.”

“This book appreciates the cultural diversity of both the speaker and audience. It promotes sensitivity for the perspectives of multi-cultural and multi-lingual components of modern public speaking situations. My students will feel enriched because they are understood in the cultural context.”

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Cengage Learning Testing, powered by Cognero Instant Access

ISBN: 9781305098718
Cengage Learning Testing Powered by Cognero is a flexible, online system that allows you to import, edit, and manipulate test bank content from the PUBLIC SPEAKING: CONCEPTS AND SKILLS FOR A DIVERSE SOCIETY test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.