MindTap Marketing for Hoffman/Bateson's Services Marketing: Concepts, Strategies, & Cases, 5th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. Help students examine the use of services marketing as a competitive tool from a uniquely broad perspective. Students explore services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. Real examples feature businesses from within and beyond the nine service economy supersectors. Data addresses current issues, such as sustainability, technology, and the global market, with insights for business success.
