MindTap for Iacobucci's Marketing Management, 1 term Instant Access | 6th Edition

Dawn Iacobucci
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MindTap for Iacobucci's Marketing Management, 1 term Instant Access ISBN: 9780357635094
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About This Product

MindTap for Iacobucci's, Marketing Management, 6th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence so students can begin to think and act like marketers. New mini-cases, interactive content and leading cases from Harvard, Darden and Ivey help readers better understand the competitive global market, ethics, social media marketing and marketing technology. Revised content emphasizes the relevance of theories, while a proven framework highlights the interrelationships of marketing concepts and decisions. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the ebook.