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Based on continuous research into student workflows, behaviors and learning preferences, Babin/Harris’ CB, 9E from 4LTR Press integrates the latest developments, technology and emerging trends in consumer behavior today within engaging content that addresses all learning styles.
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About this product
Based on continuous research into student workflows, behaviors and learning preferences, Babin/Harris’ CB, 9E from 4LTR Press integrates the latest developments, technology and emerging trends in consumer behavior today within engaging content that addresses all learning styles.
BRIEF CHAPTERS WITH A MODERN LOOK OFFER AN ENGAGING, APPEALING PRESENTATION. Shorter, yet comprehensive, chapters reflect contemporary design elements that appeal to today’s reader. This edition’s well-organized, accessible format is designed to increase the number of students who read the chapter without minimizing important CB coverage for your course.
TEAR-OUT REVIEW CARDS OFFER PORTABLE STUDY TOOLS. These concise tear-out review cards, located at the back of the printed Student Edition, provide students with a portable, on-the-go study tool containing all of the critical information for class and test preparation.
Table of contents
Chapters
Part 1. Introduction
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