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Overview

For decades, Milady has been known as the premier source for beauty and wellness education. Now we have taken that reputation one step further with the brand-new Milady Standard Makeup. This cutting-edge addition to the Milady Standard offerings is aimed at anyone and everyone with a passion and desire for becoming a makeup artist or working in the world of makeup. Milady Standard Makeup is a full-color text, packed with more than 800 photos and illustrations, covering everything from anatomy and physiology to color theory, product types and tools. Step-by-step procedures lead the reader through various looks including bridal, prom, and high-fashion applications. Readers will also learn how to create natural looks and deal with particular skin types such as mature and acne-prone skin. Milady Standard Makeup is destined to establish itself as the foundational textbook in its field, essential for every makeup artist with an eye towards success in this rapidly expanding and dynamic industry.

Michelle D'Allaird,

Michelle began her career as an educator and trainer for an East Coast skin care franchise where she hired and trained estheticians in over 12 locations. Michelle is a licensed esthetician, cosmetologist, and CIDESCO Diplomat. Her passion and desire for superior education motivated her to open her own esthetics school in 2003, the Aesthetic Science Institute, a New York state esthetics school in Latham, NY. With over 20 years of experience in the skin care and beauty industry, Michelle’s expertise spans teaching; curriculum development for esthetics, nails, medical aesthetics, and laser; speaking; test development; and authoring. She is the coauthor of Salon Fundamentals: Esthetics Textbook (2007), a regular contributing author to les nouvelles esthétique & spa and Dermascope magazines, as well as a host and guest speaker at esthetics conferences across the United States. Since 2006, Michelle has acted as a consultant for an international cosmetic company providing education and training in over 18 countries around the world. She is the Director of Education for Aesthetics International Association and a member of AIA, AACS, and BSA. Michelle was voted Woman of the Year 2011 in the skin care profession by the National Association of Professional Women. Her passion for the skin care industry and raising the bar for education has been a driving force behind her success and continued satisfaction in providing others with the tools to grow, change, and emerge into a new level of professionalism.
  • Clear explanations of the science and theory of makeup provide strong foundational content for grasping information in a timelier fashion.
  • "Spotlight Profiles" sections present invaluable advice from worldwide experts.
  • Focus on specific facial features allow for taking into consideration every feature as an independent attribute of the face.
  • End-of-chapter review questions reinforce concepts.
  • Step-by-step procedures are accompanied by full-color photos to ensure accuracy.
  • Provides additional content for Cosmetology coursework.
PART I: MAKEUP FUNDAMENTALS.
1. The Evolution of Makeup Artistry
2. Infection Control: Principles and Practices.
3. Facial Anatomy and Physiology.
4. Tools of the Trade.
5. Color Theory.
6. Client Consultation.
PART II: MAKEUP FOUNDATION.
7. Creating the Canvas.
8. Facial Features.
9. The Everyday Applications.
PART III: SPECIALTY MAKEUP.
10. Special Events.
11. The Exciting World of High Fashion and High-Definition.
12. Makeup for Men.
13. Makeup for Teens.
14. Makeup for Aging Skin.
PART IV: ADVANCED MAKEUP.
15. Camouflage Makeup.
16. Airbrush Makeup.
17. All About Lashes.
18. Advanced Makeup Techniques.
PART V: BUSINESS SKILLS.
19. Your Professional Image.
20. The Business In Makeup.

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1133885594
  • ISBN-13: 9781133885597
  • STARTING AT $72.25

  • ISBN-10: 1111539596
  • ISBN-13: 9781111539597
  • Bookstore Wholesale Price $58.25
  • RETAIL $72.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Course Management Guide on CD for Milady Standard Makeup

ISBN: 9781111539627
This is the primary instructor resource for Milady Standard Makeup. It contains lesson plans and an answer key to the student workbook in .pdf format as well as a computerized test bank and an image library containing images from the textbook.

Instructor Support Slides on CD for Milady Standard Makeup

ISBN: 9781111539634
Instructor Support Slides provide a chapter-by-chapter outline of important discussion topics in Microsoft PowerPoint with hundreds of slides featuring images from the text to capture the interest of the visual learner.

DVD Series for Milady Standard Makeup

ISBN: 9781111539641

FOR STUDENTS

Milady's Standard Makeup Workbook

ISBN: 9781111539610
The Student Workbook contains detailed interactive exercises such as fill-in-the-blank and matching designed to reinforce learning and increase student comprehension.