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Milady Standard Cosmetology with Standard Foundations (Hardcover)

By Milady

14th Edition © 2023
Discipline:Beauty & Wellness
Course:Standard Cosmetology
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Give your program the edge it deserves with Milady Cosmetology, 14th edition, our best edition yet. This edition delivers a holistic cosmetology education that's inclusive of all clients and their unique needs. Future cosmetologists will develop the skills required to ace their state licensing exam and to launch a rewarding and successful career. Available in 2-book print format (Standard Foundations + Cosmetology 14th Edition) or digitally with CIMA, our sleek and sophisticated new digital learning platform.

An even bigger emphasis on diversity and inclusion
With keen insights on all hair textures, skin types and genders, this new-and-improved content will better prepare beauty professionals to successfully serve all clients.

A modern approach to learning
Competency based learning objectives are clear, defined and focus on what the student must demonstrate or perfect. Interactive content, including plenty of videos, will engage and educate in equal measure.

New step-by-step procedures for current trends and popular styles
Students will enjoy 21 procedures with revised steps and new imagery (making them more visual and intuitive). Lots of new video procedures are also available within CIMA, making it easier for your students to learn.

A whole new look + layout worthy of the leader in beauty education
Gorgeous imagery and compelling videos thoroughly demonstrate techniques, build confidence, and help students excel every step of the way. Smart tips regarding flipped classrooms and how to develop lesson plans in a hybrid/distance program are highlighted throughout the materials as well.

A seamless transition
With comprehensive instructor resources (built right into CIMA) and a transition guide that outlines every change between the editions, it’s easier than ever to switch to the new edition.

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AboutTable of contentsResourcesPricing & formatsRelated products

About this product

Give your program the edge it deserves with Milady Cosmetology, 14th edition, our best edition yet. This edition delivers a holistic cosmetology education that's inclusive of all clients and their unique needs. Future cosmetologists will develop the skills required to ace their state licensing exam and to launch a rewarding and successful career. Available in 2-book print format (Standard Foundations + Cosmetology 14th Edition) or digitally with CIMA, our sleek and sophisticated new digital learning platform.

An even bigger emphasis on diversity and inclusion
With keen insights on all hair textures, skin types and genders, this new-and-improved content will better prepare beauty professionals to successfully serve all clients.

A modern approach to learning
Competency based learning objectives are clear, defined and focus on what the student must demonstrate or perfect. Interactive content, including plenty of videos, will engage and educate in equal measure.

New step-by-step procedures for current trends and popular styles
Students will enjoy 21 procedures with revised steps and new imagery (making them more visual and intuitive). Lots of new video procedures are also available within CIMA, making it easier for your students to learn.

A whole new look + layout worthy of the leader in beauty education
Gorgeous imagery and compelling videos thoroughly demonstrate techniques, build confidence, and help students excel every step of the way. Smart tips regarding flipped classrooms and how to develop lesson plans in a hybrid/distance program are highlighted throughout the materials as well.

A seamless transition
With comprehensive instructor resources (built right into CIMA) and a transition guide that outlines every change between the editions, it’s easier than ever to switch to the new edition.

Learning Objectives are listed at the beginning of chapters and prior to each relevant section for ease of reference and to reinforce main competencies so each outcome can be measured by reading or practicing lesson content.

Lively quotes appear at the beginning of each chapter to provide students with inspiration.

Check In Questions throughout each chapter help reinforce the required objectives and help students check their learning progress.

Multiple left-handed procedures are included, providing visual aid for left-handed students.

Table of contents

Chapters

Cover Page
Title Page
Copyright Page
Preface
Featured Highlights
Featured Highlights
Meet the Contributors
Milady Standard Foundations
The Industry Standard
New to this Edition
Contributors
Acknowledgments
Reviewers of Milady Standard Foundations
Part 1. Soft Skills Toolbox
Part 2. Health & Public Safety
Part 3. Business Skills
Part 01. Orientation
Part 02. Health Sciences
Part 03. Hair Services
Part 04. Skin Care Services
Part 05. Nail Services
Conversions
Show more

Part 1. Soft Skills Toolbox

Chapter 1. Life Skills
Preview this section ↗
Explain Life Skills ↗
Life Skills in Action ↗
List the Principles That Contribute to Success ↗
Action Steps for Success ↗
Motivation and Self-Management ↗
Your Creative Capability ↗
Design a Mission Statement ↗
Set Long-Term and Short-Term Goals ↗
How Goal Setting Works ↗
Demonstrate Effective Time Management ↗
Employ Successful Learning Tools ↗
Repetition ↗
Organization ↗
Mnemonics ↗
Visual Study Skills ↗
Establishing Good Study Habits ↗
Define Ethics ↗
Professional Ethics ↗
Develop a Positive Personality and Attitude ↗
Apply Life Skills ↗
Competency Progress ↗
Chapter 2. Professional Image
Explain Professional Image
Your Professional Image
Employ Image-Building Basics
Personal Grooming
Personal Hygiene
Demonstrate a Professional Attitude
Adapt Your Attitude Using Image Enhancers
Create Your Personal Portfolio
Portfolio Contents
Portfolio Binder
Online and Binder Portfolio Guidelines
Implement Social Media Best Practices
Social Media as a Business Tool
Apply Professional Image
Competency Progress
References
Chapter 3. Communicating for Success
Explain Communicating for Success
Practice Communication Skills
The Golden Rules of Communication
The Importance of Effective Communication
Conduct the Client Consultation
Preparing for the Client Consultation
The Consultation Area
10-Step Consultation Method
Concluding the Service
Handle Communication Barriers
Managing Tardiness
Managing Scheduling Mix-Ups
Resolving Unhappy Client Problems
Managing Differences
Getting Too Personal
Follow Guidelines for Workplace Communication
Communicating with Coworkers
Communicating during an Employee Evaluation
Apply Communicating for Success
Competency Progress

Resources

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