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Milady Standard Cosmetology

By Milady

13th Edition © 2016
Discipline:Beauty & Wellness
Course:Standard Cosmetology
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About your course materials

Milady has evolved for over 85 years to become what it is today, the cornerstone of beauty and wellness education. We are very excited and proud to announce the latest edition of Milady Standard Cosmetology, the most commonly used resource in cosmetology education. For decades since our first textbook published, it has been our commitment to provide students with the foundation in the principles and skills needed to master the science and art of cosmetology, and with this latest version that commitment has not waivered.

For the new edition, celebrity stylist Ted Gibson served as Creative Director on the project. The result is a brilliant new design with over 750 new photos and a gorgeous layout, providing a visually stunning resource to engage today's learner. We also recruited a team of twelve authors, made up of top professionals and educators in the industry, to provide the most current information on concepts and techniques. During our extensive peer review and development process, we were asked for a resource that placed emphasis on essential content needed for licensure success, and we feel confident that we delivered. Milady Standard Cosmetology will continue to be a source of education that students can count on, not only while in school, but throughout their careers.

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AboutTable of contentsResourcesPricing & formatsRelated products

About this product

Milady has evolved for over 85 years to become what it is today, the cornerstone of beauty and wellness education. We are very excited and proud to announce the latest edition of Milady Standard Cosmetology, the most commonly used resource in cosmetology education. For decades since our first textbook published, it has been our commitment to provide students with the foundation in the principles and skills needed to master the science and art of cosmetology, and with this latest version that commitment has not waivered.

For the new edition, celebrity stylist Ted Gibson served as Creative Director on the project. The result is a brilliant new design with over 750 new photos and a gorgeous layout, providing a visually stunning resource to engage today's learner. We also recruited a team of twelve authors, made up of top professionals and educators in the industry, to provide the most current information on concepts and techniques. During our extensive peer review and development process, we were asked for a resource that placed emphasis on essential content needed for licensure success, and we feel confident that we delivered. Milady Standard Cosmetology will continue to be a source of education that students can count on, not only while in school, but throughout their careers.

Learning objectives are listed at the start of each chapter, for ease of reference and to reinforce main competencies, and have been modified so each outcome can be measured by reading or practicing lesson content.

The end of chapter glossary includes phonetic pronunciations for difficult terms, as well as the page number where the key term is discussed, providing an effective resource for students to create flash cards or study for vocabulary quizzes.

Multiple left-handed procedures are included, providing a visual aid for left-handed students.

Provides a variety of features such as: Focus On, Did You Know?, Activity, Here's a Tip, Caution, State Regulatory Alert and Web Resources, that are interspersed throughout the text for additional learning and retention.

Table of contents

Chapters

Cover Page
Title Page
Copyright Page
Preface
New to this Edition
Additional Features of this Edition
Meet the Team
Acknowledgments
Part 1. Orientation
Part 2. General Sciences
Part 3. Hair Care
Part 4. Skin Care
Part 5. Nail Care
Part 6. Business Skills
References
Show more

Part 1. Orientation

1. History & Career Opportunities
Preview this section ↗
Understand the History of Cosmetology ↗
The Africans ↗
The Egyptians ↗
The Chinese ↗
The Greeks ↗
The Romans ↗
The Middle Ages ↗
The Renaissance ↗
The Victorian Age ↗
The Twentieth Century ↗
The Twenty-First Century ↗
Learn the Importance of Continuing Education ↗
Discover the Career Paths for Cosmetologists ↗
Salon Management ↗
Review Questions ↗
Study Tools ↗
2. Life Skills
Life Skills in Action
Interpret the Psychology of Success
Action Steps for Success
Motivation and Self-Management
Your Creative Capability
Design a Mission Statement
Set Goals
How Goal Setting Works
Demonstrate Time Management
Employ Successful Learning Tools
Establishing Good Study Habits
Practice Ethical Standards
Develop a Positive Personality and Attitude
Review Questions
Study Tools
3. Your Professional Image
Apply Healthful Habits in Your Daily Routine
Personal Hygiene
Follow Image Building Basics
Personal Grooming
Professional Behavior
Employ Proper Ergonomics to Protect Your Body
Posture
Body Movement
Review Questions
Study Tools
4. Communicating for Success
Practice Communication Skills
The Golden Rules of Communication
The Importance of Effective Communication
Conducting the Client Consultation
Preparing for the Client Consultation
The Consultation Area
10-Step Consultation Method
Concluding the Service
Handling Communication Barriers
Managing Tardiness
Managing Scheduling Mix-Ups
Resolving Unhappy Client Problems
Managing Differences
Getting Too Personal
Guidelines for In-Salon Communication
Communicating with Coworkers
Communicating During an Employee Evaluation
Review Questions
Study Tools

Resources

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Pricing and formats

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ISBN-13: 9798214098524
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ISBN-13: 9798214098517
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ISBN-13: 9798214098517
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12 months

ISBN-13: 9780357708590
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ISBN-13: 9781285769431
$215.95
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ISBN-13: 9781305706033
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