Managerial Accounting: The Cornerstone of Business Decision Making
By Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
About your course materials
Demonstrate how managerial accounting is meaningful and relevant to your students with Mowen/Hansen/Heitger's MANAGERIAL ACCOUNTING: THE CORNERSTONE OF BUSINESS DECISION MAKING, 8E. This book's unique approach and updated content emphasize how managers use accounting today. Brief video clips, the latest examples and topical applications encourage a deeper understanding of managerial accounting and its implications for business. New data analytic discussions, examples and applications, clearly identified by margin icons, give you the flexibility to incorporate this important topic to the degree you desire -- from a high-level overview to a more in-depth focus. Every chapter demonstrates the relevance of data analytics by showing how real companies apply data analytics to that chapter’s topics. New questions, exercises and problems further connect data analytics to managerial accounting. CNOWv2 online resources are also available to support your instruction and student learning.
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With its engaging learning and assessment tools, CNOWv2 supports the entire student workflow, from motivation to mastery. For instructors, CNOWv2 provides control and customization with the opportuni…
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About this product
Demonstrate how managerial accounting is meaningful and relevant to your students with Mowen/Hansen/Heitger's MANAGERIAL ACCOUNTING: THE CORNERSTONE OF BUSINESS DECISION MAKING, 8E. This book's unique approach and updated content emphasize how managers use accounting today. Brief video clips, the latest examples and topical applications encourage a deeper understanding of managerial accounting and its implications for business. New data analytic discussions, examples and applications, clearly identified by margin icons, give you the flexibility to incorporate this important topic to the degree you desire -- from a high-level overview to a more in-depth focus. Every chapter demonstrates the relevance of data analytics by showing how real companies apply data analytics to that chapter’s topics. New questions, exercises and problems further connect data analytics to managerial accounting. CNOWv2 online resources are also available to support your instruction and student learning.
EXAMPLES AND ACTIVITIES TEACH STUDENTS TO SOLVE MANAGERIAL ACCOUNTING PROBLEMS. Clear, step-by-step examples and selected end-of-chapter activities are carefully linked to enable students to quickly gather the information necessary to solve managerial accounting problems. This approach enables readers to focus on the implications of the decision rather than only the associated calculations.
MASTERY PROBLEMS IN CNOWV2 BUILD STUDENTS’ KEY STRENGTHS AND SKILLS. Proven, scenario-based online exercises in CNOWv2 are designed to reinforce your students’ understanding of important concepts. Students strengthen their analytical skills as they work toward mastering critical concepts.
MANY "EXPERIENCE MANAGERIAL DECISIONS" CHAPTER-OPENING VIGNETTES OFFER ACCOMPANYING ONLINE VIDEOS. At the beginning of each chapter, students observe how familiar companies, such as Costco, Hard Rock Cafe, Cold Stone Creamery, UPS and Apple, use managerial accounting information to make better decisions. The chapter references the featured company throughout to emphasize the importance of managerial accounting concepts in the real world. Corresponding videos from the popular Experience Accounting Video Series in CNOWv2 online resources further support the vignettes.
"ETHICAL DECISIONS" FEATURES PREPARE STUDENTS TO MAKE INFORMED DECISIONS. To succeed in today’s business climate, students must be able to analyze business situations and make thoughtful ethical decisions. The text weaves "Ethical Decisions" features into each chapter to encourage students to develop these essential skills and consider the ethical implications of their actions in every situation.
Table of contents
Chapters
Chapter 1. Introduction to Managerial AccountingPreview this chapter
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