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Introduce students to international business success with the strategic approach and unique coverage in Peng's "Global Business," 6th Edition. This edition asks the question, "What determines the success and failure of firms around the globe?" Award-winning scholar and author Mike Peng provides answers from an institution- and resource-based view in every chapter, bringing continuity to the learning process. An inviting, conversational style with the latest research and examples reflect recent global developments, including deglobalization, geopolitics and trade wars. Integrative and in-chapter cases examine how companies have been navigating the ups and downs of the global economy. Debate sections draw students into meaningful discussions and encourage independent thinking, while MindTap digital resources offer course management and learning tools for analyzing and applying concepts.
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About this product
Introduce students to international business success with the strategic approach and unique coverage in Peng's "Global Business," 6th Edition. This edition asks the question, "What determines the success and failure of firms around the globe?" Award-winning scholar and author Mike Peng provides answers from an institution- and resource-based view in every chapter, bringing continuity to the learning process. An inviting, conversational style with the latest research and examples reflect recent global developments, including deglobalization, geopolitics and trade wars. Integrative and in-chapter cases examine how companies have been navigating the ups and downs of the global economy. Debate sections draw students into meaningful discussions and encourage independent thinking, while MindTap digital resources offer course management and learning tools for analyzing and applying concepts.
Unified framework asks one fundamental question: “What determines the success and failure of firms around the world?” This edition addresses this thought-provoking question in every chapter from two core perspectives: an institution-based view and a resource-based view.
Unique strategic perspective, driven by unparalleled evidence-based research, gives students a better understanding of why firms succeed and fail in today's highly competitive global environments.
Table of contents
Chapters
Part 1. Laying Foundations
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