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Overview

Jansson's BECOMING AN EFFECTIVE POLICY ADVOCATE goes beyond the traditional foundational approach to policy and helps students develop the skills they need to become advocates for social change. Students are taught the ins and outs of conducting policy practice and policy advocacy so that they can engage in policy advocacy at micro, mezzo, and macro levels during their own careers. The book presents a unique framework built around eight tasks and four skills needed by social workers in their policy advocacy. "Policy Advocacy Challenges" allow students to apply concepts to actual examples. Examples are included from the Barack Obama presidency and the 2016 presidential primaries and elections, with particular emphasis on policies related to inequality. Part of the Brooks/Cole Empowerment Series, the eighth edition is completely up to date and integrates the core competencies and recommended practices in the CSWE's 2016 Educational Policy and Accreditation Standards (EPAS).

Bruce S. Jansson, School of Social Work, University of Southern California

Bruce S. Jansson (MA, University of Chicago and Harvard University; PhD, University of Chicago) is the Driscoll/Clevenger Professor of Social Policy in the Department of Social Work at the University of Southern California (USC). He joined the USC faculty in 1973 after working in Pennsylvania and Michigan as a community organizer and planner for tenant rights. His scholarly interests focus on advancing mezzo, micro, and macro policy advocacy in social work, as well as examining the history and practice of social welfare policy. He invented the term "policy practice," which has become a required content area by the Council on Social Work Education. He recently developed the first multi-level policy advocacy framework that discusses policy advocacy at micro, mezzo, and macro levels. He also has served as the Moses Distinguished Research Professor at the City University of New York Graduate Center. Dr. Jansson has written two books for Cengage: BECOMING AN EFFECTIVE POLICY ADVOCATE, now in its 8th edition, and THE RELUCTANT WELFARE STATE (8th Edition). Additional books include THE SIXTEEN TRILLION DOLLAR MISTAKE: HOW THE U.S. BUNGLED ITS NATIONAL PRIORITIES FROM THE NEW DEAL TO THE PRESENT (2001), IMPROVING HEALTHCARE THROUGH ADVOCACY, and SOCIAL WELFARE SECTORS AND ADVOCACY. He has authored four research articles that develop measurement scales to measure the extent health professionals engage in patient and policy advocacy, as well as predictors of their levels of engagement, and is currently working on a book on inequality.
  • The book goes beyond the examination of policy advocacy at macro levels in government settings. It also includes material on mezzo policy advocacy in agencies and communities, and on micro policy advocacy in helping clients engage in policy advocacy.
  • The author uses the 2016 presidential primaries and election to illustrate many policy issues.
  • Discussion of global issues offers insight into cross-national migration of millions of persons to escape conflict and ISIS as well as issues confronted by immigrants to the United States.
  • Expanded content discusses ways students can construct "policy briefs," which describe initiatives, options, and recommendations that can be presented to policy makers in government, agency, and community settings.
  • Students receive practical guidance on how they can develop social media campaigns.
  • The book discusses ways that policy advocates can work to decrease inequality in the United States -- an issue that was a key theme of the 2016 presidential primaries and election.
  • Each chapter lists easy-to-access sites where students can hear social work policy advocates discuss their work.
  • Each chapter highlights the work of advocates who seek to reduce inequality in the United States and the world -- a key issue of millennial voters in the 2016 presidential primaries and elections.
  • This text presents a unique hands-on framework designed to help students become effective policy advocates. The framework identifies recurring policy tasks, policy advocacy skills, and an array of policy competencies that allow policy advocates to put their skills into action. Many case examples of policy advocacy in agency, community, and government settings illuminate concepts.
  • Many "Policy Advocacy Challenges" in each chapter illustrate how social workers from around the country have used policy-advocacy skills and competencies to achieve policy reforms in agency, community, and legislative settings. Some examples integrate video footage, websites, and/or Internet-based exercises, bringing the challenges to life and providing visual and hands-on inspiration for students.
  • The book makes content particularly relatable to students by providing examples of how other students have engaged in policy advocacy.
Preface.
Part I: BECOMING MOTIVATED TO BECOME A POLICY ADVOCATE AND A LEADER.
1. Joining a Tradition of Social Reform.
2. Articulating Four Rationales for Participating in Policy Advocacy.
Part II: SURMOUNTING CYNICISM BY DEVELOPING POLICY-ADVOCACY SKILLS.
3. Obtaining Skills and Competencies for Policy Advocacy.
Part III: NAVIGATING THE ECOLOGY OF POLICY IN THE U.S. AND A GLOBAL WORLD.
4. Understanding the Ecology of Policy in Governmental, Electoral, Community, and Agency Settings.
5. Expanding Policy Advocacy Across National Borders.
Part IV: COMMITTING TO PROBLEMS AND SOLUTIONS THROUGH BUILDING AGENDAS AND ENGAGING IN POLICY ANALYSIS.
6. Committing to an Issue: Building Agendas.
7. Analyzing Problems in the First Step of Policy Analysis.
8. Developing Policy Proposals in Second, Third, and Fourth Steps of Policy Analysis.
9. Presenting and Defending Policy Proposals in the Fifth and Sixth Steps of Policy Analysis.
Part V: ADVOCATING FOR CHANGE.
10. Developing and Using Power in the Policy-Enacting Task.
11. Developing Political Strategy and Putting It Into Action in the Policy-Enacting Task.
12. Engaging in Ballot-Based Policy Advocacy.
Part VI: TROUBLESHOOTING AND ASSESSING POLICIES.
13. Troubleshooting the Implementation of Policies in Task 7.
14. Toward Evidence-Based Policy During Task 8.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

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"Comprehensive, full of relevant examples, easy to read, full of relevant assignments, conducive to excellent class discussions."

"The text provides a framework for students to develop an understanding and become engaged in political advocacy. It also provides an overview of the political processes involved in policy analysis and advocacy. Policy advocacy challenges in each chapter assist the student in putting the concepts learnt into practice."