Cultural Anthropology: An Applied Perspective
By Gary Ferraro, Susan Andreatta
About your course materials
CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE not only provides a comprehensive overview of the discipline, but also fully integrates the application of the theories, insights, and methods of cultural anthropology to contemporary situations that students -- both majors and non-majors -- are likely to encounter in their lives. The Eleventh Edition is streamlined (with each chapter trimmed by ten percent), further strengthens its two themes of economics and the environment and community and social responsibility, and speaks more directly to students with a greater number of contemporary examples that deal with non-academic career opportunities and the application of anthropological concepts in the workplace.
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About this product
CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE not only provides a comprehensive overview of the discipline, but also fully integrates the application of the theories, insights, and methods of cultural anthropology to contemporary situations that students -- both majors and non-majors -- are likely to encounter in their lives. The Eleventh Edition is streamlined (with each chapter trimmed by ten percent), further strengthens its two themes of economics and the environment and community and social responsibility, and speaks more directly to students with a greater number of contemporary examples that deal with non-academic career opportunities and the application of anthropological concepts in the workplace.
Co-author Susan Andreatta's extensive expertise in environmental and medical anthropology provides a perfect complement to Gary Ferraro's decades of experience in the anthropology of business, education, and organizational structures, greatly enriching the text.
Each chapter opens with a list of key objectives (tied to chapter summaries) and a "SWAP" ("Share with a Parent" or friend) case study to engage students' interest and illustrate the importance of understanding culture. SWAP icons throughout the text also highlight popular features that apply anthropology concepts to diverse real-world scenarios, many of them career related.
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Table of contents
Chapters
Chapter 1: What Is Anthropology?Preview this chapter
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