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Consumer Behavior | 7th Edition

Wayne D. Hoyer/Deborah J. MacInnis/Rik Pieters
NEWER EDITION AVAILABLE
Product cover for Consumer Behavior 7th Edition by Wayne D. Hoyer/Deborah J. MacInnis/Rik Pieters
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ISBN: 9780357689790
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MindTap Marketing, 1 term (6 months) Instant Access for Hoyer/MacInnis/Pieters/Close-Scheinbaum's Consumer Behavior

MindTap Marketing, 1 term (6 months) Instant Access for Hoyer/MacInnis/Pieters/Close-Scheinbaum's Consumer Behavior

ISBN-13: 9781305640078
MindTap Marketing for Hoyer/MacInnis/Pieters/Close-Scheinbaum’s Consumer Behavior, 7th Edition, is the digital learning solution that helps instructors engage and transform today’s students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie-cutter into cutting-edge, apathy into engagement, and memorizers into higher-level thinkers.
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About This Product

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. The new edition of this pioneering text incorporates cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. Students also examine controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, examining both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR, 7E provides a thorough, yet engaging, guide to this essential subject.