This interactive online course, Branding Strategies for the Salon and Spa, teaches the concepts necessary to develop a unique brand and to stand out from the competition. Broken into six sections – Identity and Vision, People and Culture, Products and Services, Marketing Mix, Leadership and Management, and Brand Equity – each one contains an in-depth discussion of the topic and specific examples from the industry. Whether just beginning the start-up phase of a new operation or after years of running a business, this course will show how to go about creating a solid brand and company identity from the ground up.
