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With real-world examples and an emphasis on ethics throughout, AN INVITATION TO SOCIAL RESEARCH: HOW IT'S DONE, Fifth Edition combines balanced coverage of quantitative and qualitative methods of social research with a unique “behind the scenes” approach. Built on focal research pieces and excerpts from real research projects, chapters present the insights, perspectives, and challenges of actual researchers in the field. The result is a comprehensive resource that guides readers step by step through the many stages of social research-from selecting a researchable question and designing a study to choosing the best method of data analysis for a particular study-and prepares them for the ethical issues and problems that they may face along the way. Reflecting the latest practices from the field, the Fifth Edition also integrates a greater emphasis on research focusing on evidence-based programs and policy.

Emily Stier Adler, Rhode Island College

Emily Stier Adler is Professor Emeritus of Sociology at Rhode Island College, where she taught for thirty-eight years. She has been a research consultant in a variety of settings and the director of Women's Studies at the college. In addition to THE ELECT: RHODE ISLAND'S WOMEN LEGISLATORS with co-author J. Stanley Lemons, her published work includes numerous articles on marriage, teenage pregnancy, adolescence, and political life. Her current research interest is the transition to retirement. She received her Ph.D. in Sociology from Tufts University.

Roger Clark, Rhode Island College

Roger Clark is Professor of Sociology at Rhode Island College, where he has taught for twenty-nine years. To date he has published sixty-six research articles and book chapters. He received his Ph.D. in Sociology from Brown University.
  • More relevant and timely than ever, AN INVITATION TO SOCIAL RESEARCH: HOW IT'S DONE, Fifth Edition integrates a greater emphasis on research focusing on evidence-based programs and policy.
  • New Chapter Objectives presented at the beginning of each chapter help students focus on key content, maximizing their study time and retention of important concepts.
  • Connecting text topics to real-world practice, Social Science research “in the news” features appear in many chapters, highlighting critical content specific to chapter material-such as legal battles over a drug education program.
  • Four new focal research pieces are incorporated into the new edition, bringing the total to thirteen. Chapter 6 now includes two new pieces on measurement-one explores ways to measure “happiness” and the other considers reliability and validity issues with current measures of “suicide”.
  • End-of-chapter exercises give students hands-on experience analyzing all aspects of social research and the research process.
  • Stop and Think/Stop and Do exercises provide timely check-in points for students to ensure they completely understand material before moving on to new topics.
  • The text's unique “Thinking About Ethics” feature prompts students to thoroughly consider the ethics of social research as it applies to the various chapter topics.
  • Expansive coverage of emerging techniques in social research methods explores visual methods, GIS, and mapping patterns.
  • End-of-chapter exercises fully incorporate visual methods.
  • Focal research articles and excerpts highlight the logistical and ethical issues faced during real-world social research.
  • Quantitative and qualitative methods receive balanced coverage throughout the text.
1. The Uses of Social Research.
2. Theory and Research.
3. Ethics and Social Research.
4. Planning a Research Project.
5. Sampling.
6. Measurement.
7. Cross-Sectional, Longitudinal, and Case Study Designs.
8. Experimental Research.
9. Questionnaires and Structured Interviews.
10. Qualitative Interviewing.
11. Observational Techniques.
12. Using Available Data.
13. Content Analysis.
14. Applied Social Research.
15. Quantitative and Qualitative Data Analysis.
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

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  • ISBN-10: 1337119105
  • ISBN-13: 9781337119108
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  • ISBN-10: 1337597317
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  • ISBN-10: 1305235797
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  • ISBN-10: 1285746422
  • ISBN-13: 9781285746425
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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Online Instructor's Manual

ISBN: 9781285763415
Prepare for class more quickly and effectively with such resources as learning objectives, lecture outlines, key terms with page references, in-class assignments, homework assignments, video suggestions, and Internet exercises.

Online PowerPoint®

ISBN: 9781285763422
Organize your lectures efficiently with these chapter-specific PowerPoint® slides, available on the companion website for the text.

Cengage Learning Testing, powered by Cognero Instant Access

ISBN: 9781285978192