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An Invitation to Social Research: How It's Done

By Emily Stier Adler, Roger Clark

5th Edition © 2015
Discipline:Sociology
Course:Research Methods and Statistics
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With real-world examples and an emphasis on ethics throughout, AN INVITATION TO SOCIAL RESEARCH: HOW IT'S DONE, Fifth Edition combines balanced coverage of quantitative and qualitative methods of social research with a unique “behind the scenes” approach. Built on focal research pieces and excerpts from real research projects, chapters present the insights, perspectives, and challenges of actual researchers in the field. The result is a comprehensive resource that guides readers step by step through the many stages of social research-from selecting a researchable question and designing a study to choosing the best method of data analysis for a particular study-and prepares them for the ethical issues and problems that they may face along the way. Reflecting the latest practices from the field, the Fifth Edition also integrates a greater emphasis on research focusing on evidence-based programs and policy.

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Research Tutor, 1 term (6 months) Instant Access for Adler/Clark's An Invitation to Social Research: How It's Done cover
Higher Education

Research Tutor, 1 term (6 months) Instant Access for Adler/Clark's An Invitation to Social Research: How It's Done

With real-world examples and an emphasis on ethics throughout, AN INVITATION TO SOCIAL RESEARCH: HOW IT'S DONE, Fifth Edition combines balanced coverage of quantitative and qualitative methods of soc…

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About this product

With real-world examples and an emphasis on ethics throughout, AN INVITATION TO SOCIAL RESEARCH: HOW IT'S DONE, Fifth Edition combines balanced coverage of quantitative and qualitative methods of social research with a unique “behind the scenes” approach. Built on focal research pieces and excerpts from real research projects, chapters present the insights, perspectives, and challenges of actual researchers in the field. The result is a comprehensive resource that guides readers step by step through the many stages of social research-from selecting a researchable question and designing a study to choosing the best method of data analysis for a particular study-and prepares them for the ethical issues and problems that they may face along the way. Reflecting the latest practices from the field, the Fifth Edition also integrates a greater emphasis on research focusing on evidence-based programs and policy.

The text's unique “Thinking About Ethics” feature prompts students to thoroughly consider the ethics of social research as it applies to the various chapter topics.

Expansive coverage of emerging techniques in social research methods explores visual methods, GIS, and mapping patterns.

End-of-chapter exercises fully incorporate visual methods.

Focal research articles and excerpts highlight the logistical and ethical issues faced during real-world social research.

Table of contents

Chapters

Cover Page
Title Page
Copyright Page
Dedication
Preface
Acknowledgments
Chapter 1. The Uses of Social Research*Preview this chapter
Chapter 2. Theory and Research
Chapter 3. Ethics and Social Research
Chapter 4. Planning a Research Project
Chapter 5. Sampling
Chapter 6. Measurement
Chapter 7. Cross-Sectional, Longitudinal, and Case Study Designs
Chapter 8. Experimental Research
Chapter 9. Questionnaires and Structured Interviews
Chapter 10. Qualitative Interviewing
Chapter 11. Observational Techniques
Chapter 12. Using Available Data
Chapter 13. Content Analysis
Chapter 14. Applied Social Research
Chapter 15. Quantitative and Qualitative Data Analysis
References.
Appendix A. Comparing Methods
Appendix B. Multiple Methods
Appendix C. Writing the Research Report
Appendix D. Checklist for Preparing a Research Proposal
Appendix E. Random Number Table
Show more

Chapter 1. The Uses of Social ResearchPreview this chapter ↗

Research versus Other Ways of Knowing
Preview this section ↗
Knowledge from Authorities ↗
Knowledge from Personal Inquiry ↗
The Scientific Method and Its Strengths ↗
The Uses and Purposes of Social Research
Preview this section ↗
Exploratory Research ↗
Descriptive Research ↗
Explanatory Research ↗
Evaluation Research ↗
Summary ↗
Exercise 1.1. Ways of Knowing about Social Behavior ↗
Exercise 1.2. Social Science as a Community Endeavor ↗
Exercise 1.3. Ways of Knowing about the Weather ↗

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