Business MindTap 0th Edition

William M. Pride | Robert J. Hughes | Jack R. Kapoor

  • Copyright 2016
  • Published
  • Available with:
  • MindTap

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Overview

Based on extensive student research, MindTap® Business is the digital learning solution for the introduction to business course that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn apathy into engagement and memorizers into higher-level thinkers. Students "learn by doing," reading and interacting with the content through various activities. For instance, they work through scenarios acting in various business functions to understand different roles within organizations. Concept checks help assess comprehension and provide valuable feedback along the way.

Meet the Author

William M. Pride, Texas A&M University

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes, Richland College, Dallas County Community Colleges

Robert J. Hughes (Ph.D., University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that are part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics and served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." He is also the co-author of a new online Introduction to Business course for Dallas County Community Colleges that accompanies the FOUNDATIONS OF BUSINESS text. In addition, he is lead author for a business math project utilizing artificial intelligence and computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

Jack R. Kapoor, College of DuPage

Jack R. Kapoor (Ed.D., Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award. He has also served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 5E (Cengage Learning). He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.

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MindTap® is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap.

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Features & Benefits

  • Contol what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
  • Create a unique learning path of relevant readings, multimedia and activities that move students up the learning taxonomy from basic knowledge and comprehension to analysis, application and critical thinking.
  • Integrate your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, googledocs and more.
  • Use powerful analytics and reports that provide a snapshot of class progress, time in course, engagement and completion.
  • Empower students with the information to know where they stand at all times – both individually and compared to the highest performers in class.
  • Help students stay organized and efficient with a single destination that reflects exactly what's important to you, the instructor.
  • Automatically grade assignments and quizzes.

Table of Contents

Business MindTap

TABLE OF CONTENTS

Lesson 1: Exploring the World of Business and Economics.
Lesson 2: Being Ethical and Socially Responsible.
Lesson 3: Exploring Global Business.
Lesson 4: Choosing a Form of Business Ownership.
Lesson 5: Small Business, Entrepreneurship, and Franchises.
Lesson 6: Understanding the Management Process.
Lesson 7: Creating a Flexible Organization.
Lesson 8: Producing Quality Goods and Services.
Lesson 9: Attracting and Retaining the Best Employees.
Lesson 10: Motivating Employees and Teams.
Lesson 11: Enhancing Employee- Management Relations.
Lesson 12: Building Customer Relationships through Effective Marketing.
Lesson 13: Developing and Managing Products.
Lesson 14: Managing Distribution and Pricing.
Lesson 15: Developing Integrated Marketing Communication.
Lesson 16: Exploring Business Technology.
Lesson 17: Using Accounting and Financial Information.
Lesson 18: Understanding Money, Banking and Credit.
Lesson 19: Mastering Financial Management.
Lesson 20: Understanding Personal Finance and Investments.
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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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ISBN: 9781305087194

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