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MindTap Business Communication for Business Communication: Process and Product 8th Edition

Mary Ellen Guffey, Dana Loewy

  • Published
Starting At 97.00 See pricing and ISBN options

Overview

MindTap™ Business Communication for Guffey/Loewy's Business Communication: Process and Product, 8th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. Access to this product is valid for 6 months of usage. Write Experience is also available as a MindApp to enable you to assign essays and have them automatically scored by artificial intelligence. Offered through an exclusive agreement with Vantage Learning, the creator of the software used for GMAT® essay grading, Write Experience helps improve writing skills by evaluating students' assignments based on voice, style, format, content, and originality.

Mary Ellen Guffey, Los Angeles Pierce College

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Dana Loewy, California State University, Fullerton

Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of BUSINESS COMMUNICATION: PROCESS AND PRODUCT as well as on ESSENTIALS OF BUSINESS COMMUNICATION. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest -- literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching/learning materials for undergraduate and graduate business communication students.
  • Seamlessly delivery appropriate content and technology assets from a number of providers to students, as they need them.
  • Break course content down into movable objects to promote personalization, encourage interactivity and ensure student engagement.
  • Customize the course – from tools to text – and make adjustments 'on the fly,' making it possible to intertwine breaking news into their lessons and incorporate today's teachable moments.
  • Bring interactivity into learning through the integration of multimedia assets (apps from Cengage Learning and other providers), numerous in-context exercises and supplements, student engagement will increase leading to better student outcomes.
  • Track students' use, activities and comprehension in real-time, which provides opportunities for early intervention to influence progress and outcomes. Grades are visible and archived so students and instructors always have access to current standings in the class.
  • Assess knowledge throughout each section: after readings, in activities, homework, and quizzes.
  • Automatically grade of all homework and quizzes
Activator Video: Zooming In - These are chapter opening videos are based on the "Zooming In" opening vignette found within the printed textbook book.
The MindTap Reader has interactive elements, including narrated PowerPoint videos that appear at the end of each learning objective, and How-to Videos. The How-to Videos replace selected images found in the printed textbook and show students interactively how to create business documents.
Study Tools: Various resources help students test their understanding in business communication, such as the Personal Language Trainer, Communication Quiz, PowerPoint slides, Beat the Clock game, and Flashcards.
Graded homework assignments from Aplia test student understanding.
The Unit Quiz challenges students to think comprehensively about multiple sections of the book.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1285513037
  • ISBN-13: 9781285513034
  • Bookstore Wholesale Price $97.00
  • RETAIL $97.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1305513819
  • ISBN-13: 9781305513815
  • Bookstore Wholesale Price $97.75
  • RETAIL $129.95

  • ISBN-10: 1305247639
  • ISBN-13: 9781305247635
  • Bookstore Wholesale Price $97.75
  • RETAIL $129.95

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MindTap Instructors Speak on Personalization - Diane

Instructor Diane Carter from the University of Idaho talks about how MindTap helps her personalize her course.

"MindTap's greatest strengths are the progress tracking and the ability to add [your own] materials that are gradable."

"I'm convinced that the higher course ratings and grades were, in large part, a result of students' engagement. It was an unmitigated success."

"Almost across the board, students using MindTap improved on the main learning objectives of the class ...I've never seen any results like this."

"MindTap was very useful – it was easy to follow and everything was right there."

"I'm definitely more engaged because of MindTap."

"MindTap puts practice questions in a format that works well for me."