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Meet the Student Assistant

Leveraging GenAI and exclusive Cengage content, the Student Assistant delivers a personalized learning experience 24/7 — in select marketing titles.

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Woman learning about AI-enabled workforce

Help students prepare for an AI-enabled workforce

AI literacy is now an essential career skill. The AI Primer is an embedded learning module within select Cengage Learning Platform Courses for Business & Economics. It helps students build foundational AI knowledge through real-world business applications.

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