Boost Confidence and Performance with MindTap
See MindTap in Action
Personalize your demo to see how MindTap elevates student understanding.
Get the most out of MindTap with content suggestions, course customization tips and more.
Discover all things MindTap —from features and testimonials to resources and support.
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Free Mobile Tools
Increase engagement with instant in-class polling, take attendance with a tap and give students a full course ebook with 24/7 study tools. With the Cengage Mobile App , it’s in your hands. Learn more ›
Check Out Some of Our Marketing Course Areas
Explore MindTap for Contemporary Marketing
Empower students to approach and solve business problems like a marketer with the new MindTap for Contemporary Marketing . Completely rebuilt to provide an application-focused experience, this is the solution Principles of Marketing professors—and students—need.
Explore Marketing Outcomes
Make Marketing Interactive
MindTap features build student capabilities. See how engagement features helped these Marketing students prepare for class so they could be job-ready.
Give Grades a Boost
When students can back up their positive learning experience with good grades, the instructor’s doing something right. Learn how MindTap improves class performance.
Resources & Support
Meet a Few of Our Marketing Faculty Partners
Our educators advance teaching and learning by answering questions and sharing ideas.
Kathleen Borbee, Monroe Community College
“I wanted tools that would integrate with my existing learning management system. MindTap enables me to customize my courses and insert my own material.”
Holly Hapke, University of Kentucky
“I implemented an innovative pedagogy integrating lecture with instructional tools and technologies for active learning to successfully address challenges related to teaching large classes. MindTap is used to engage students with content material outside of the classroom.”