Check out the latest edition of MindTap for Contemporary Marketing! LEARN MORE! ›

Boost Confidence and Performance with MindTap

Personalized Video Demo

See MindTap in Action

Personalize your demo to see how MindTap elevates student understanding.

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Educator Guides

Get the most out of MindTap with content suggestions, course customization tips and more.

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MindTap Website

Discover all things MindTap—from features and testimonials to resources and support.

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Contact Us

Still have questions? Interested in learning more? Just want to talk? Your rep is ready to help.

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Free Mobile Tools

Increase engagement with instant in-class polling, take attendance with a tap and give students a full course ebook with 24/7 study tools. With the CENGAGE MOBILE APP, it’s in your hands. LEARN MORE ›

Download on the App StoreGet it on Google Play

Cengage Unlimited — MindTap, WebAssign, OpenNow, SAM, CNOWv2, OWLv2

Why pay by the book or course when students can have it all for just $119.99 per term? All-access to our entire library of online textbooks, study tools and all our digital learning platforms. Now available to all students in campus bookstores and online.

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Check Out Some of Our Marketing Course Areas

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Explore MindTap for Contemporary Marketing

Empower students to approach and solve business problems like a marketer with the new MindTap for Contemporary Marketing. Completely rebuilt to provide an application-focused experience, this is the solution Principles of Marketing professors—and students—need.

Explore Marketing Outcomes

Success Story

Improve Class Readiness & Affordability

Learn how MindTap features are designed to motivate students toward better class preparation—while remaining affordable and accessible.

Success Story

Give Grades a Boost

When students can back up their positive learning experience with good grades, the instructor’s doing something right. Learn how MindTap improves class performance.

Resources & Support

Training Resources

Get up and running with user guides, training videos, peer-led webinars and more!



Digital Success

We’re here for your digital journey—from personalized course setup to 24/7 support.

Meet a Few of Our Marketing Faculty Partners

Our educators advance teaching and learning by answering questions and sharing ideas.

Holly Hapke

Holly Hapke, University of Kentucky

“I implemented an innovative pedagogy integrating lecture with instructional tools and technologies for active learning to successfully address challenges related to teaching large classes. MindTap is used to engage students with content material outside of the classroom.”


Courtney Pham

Courtney Pham, Missouri State University

“MindTap has empowered my students to learn about marketing”


Looking for more Marketing Faculty Partners?

Join your Marketing peers. BECOME A FACULTY PARTNER ›