Check out the latest edition of MindTap for Contemporary Marketing! LEARN MORE!

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Personalize your demo to see how MindTap elevates student understanding.

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Educator Guides

Get the most out of MindTap with content suggestions, course customization tips and more.

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MindTap Website

Discover all things MindTap—from features and testimonials to resources and support.

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Why pay by the book or course when students can have it all for just $119.99 per term? All-access to our entire library of online textbooks, study tools and all our digital learning platforms. Now available to all students in campus bookstores and online.

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Check Out Some of Our Marketing Course Areas

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Explore MindTap for Contemporary Marketing

Empower students to approach and solve business problems like a marketer with the new MindTap for Contemporary Marketing. Completely rebuilt to provide an application-focused experience, this is the solution Principles of Marketing professors—and students—need.

Explore Marketing Outcomes

Success Story

Make Marketing Interactive

MindTap features build student capabilities. See how engagement features helped these Marketing students prepare for class so they could be job-ready.

Success Story

Give Grades a Boost

When students can back up their positive learning experience with good grades, the instructor’s doing something right. Learn how MindTap improves class performance.

Resources & Support

Training Resources

Get up and running with user guides, training videos, peer-led webinars and more!

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Digital Success

We’re here for your digital journey—from personalized course setup to 24/7 support.

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Higher Ed Faculty Community

Add your voice to the Marketing conversation at our Faculty Community.

Meet a Few of Our Marketing Faculty Partners

Our educators advance teaching and learning by answering questions and sharing ideas.

Kathleen Borbee

Kathleen Borbee, Monroe Community College

“I wanted tools that would integrate with my existing learning management system. MindTap enables me to customize my courses and insert my own material.”

See Full Bio →

Holly Hapke

Holly Hapke, University of Kentucky

“I implemented an innovative pedagogy integrating lecture with instructional tools and technologies for active learning to successfully address challenges related to teaching large classes. MindTap is used to engage students with content material outside of the classroom.”

See Full Bio →

Looking for more Marketing Faculty Partners?

Join your Marketing peers. BECOME A FACULTY PARTNER →