Marketing
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Explore marketing textbooks by course area

Principles of Marketing

Advertising/Promotion

Marketing Management

Consumer Behavior

Marketing Research

International Marketing

Internet Marketing

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Browse the latest titles for marketing

Cover page for the marketing textbook titled, MKTG, 14e by Lamb/Hair/McDaniel

MKTG, 14e

Lamb/Hair/McDaniel

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Cover page for the marketing textbook titled, Marketing, 21e by Pride/Ferrell

Marketing, 21e

Pride/Ferrell

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Cover page for the marketing textbook titled, Foundations of Marketing, 10e by Pride/Ferrell

Foundations of Marketing, 10e

Pride/Ferrell

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Cover page for the marketing textbook titled, Contemporary Marketing, 20e by Boone/Kurtz

Contemporary Marketing, 20e

Boone/Kurtz

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Cover page for the marketing textbook titled, Sell by Ingram/LaForge/Schwepker/Williams

SELL, 7e

Ingram/LaForge/Schwepker/
Williams

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Cover page for the marketing textbook titled, Basic Marketing Research, 10e by Brown/Suter/Churchill

Basic Marketing Research, 10e

Brown/Suter/Churchill

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Cover page for the marketing textbook titled, Consumer Behavior, 8e by Hoyer/MacInnis/Pieters

Consumer Behavior, 8e

Hoyer/MacInnis/Pieters

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Cover page for the marketing textbook titled, Digital Marketing Foundations and Strategy, 5e by Zahay/Labrecque/Reavey/Roberts

Digital Marketing Foundations and Strategy, 5e

Zahay/Labrecque/Reavey/
Roberts

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MKTG, 14e

Lamb/Hair/McDaniel

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Marketing, 21e

Pride/Ferrell

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Foundations of Marketing, 10e

Pride/Ferrell

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Contemporary Marketing, 20e

Boone/Kurtz

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SELL, 7e

Ingram/LaForge/Schwepker/
Williams

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Basic Marketing Research, 10e

Brown/Suter/Churchill

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Consumer Behavior, 8e

Hoyer/MacInnis/Pieters

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Digital Marketing Foundations and Strategy, 5e

Zahay/Labrecque/Reavey/
Roberts

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