Choose One Thing to Assign so Marketing Students Shine! EXPLORE NOW!


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Engage Your Marketing Students

Marketing in the 21st century is different from its early beginnings. In a landscape that changes so quickly, how can you make sure to provide students with a relevant, meaningful and effective Marketing education? With MindTap Marketing, students focus and practice applying the skills needed to approach and solve business problems like a Marketer—and be successful in a modern business environment.


Featured Textbooks and Educational Software

Excited About These Titles? Adopt as Many as You Want—for One Price

How? With Cengage Unlimited! This digital subscription offers students unlimited and on-demand access to all Cengage digital learning platforms, ebooks, online homework and study tools—in one place, for one price. This means that for $119.99 a semester, students can access a library of more than 22,000 products.

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Success Story

Make Marketing Interactive

MindTap features build student capabilities. See how engagement features helped these Marketing students prepare for class so they could be job-ready.

Success Story

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When students can back up their positive learning experience with good grades, the instructor’s doing something right. Learn how MindTap improves class performance.


What’s the one thing could you assign in MindTap for Marketing to make your course more effective?

Higher Ed Faculty Community

Add your voice to the Marketing conversation at our Faculty Community.

Meet Our Featured Marketing Faculty Partners

Our educators advance teaching and learning by answering questions and sharing ideas.

Kathleen Borbee

Kathleen Borbee, Monroe Community College

“I wanted tools that would integrate with my existing learning management system. MindTap enables me to customize my courses and insert my own material.”

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Holly Hapke

Holly Hapke, University of Kentucky

“I implemented an innovative pedagogy integrating lecture with instructional tools and technologies for active learning to successfully address challenges related to teaching large classes. MindTap is used to engage students with content material outside of the classroom.”

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