Introduction to Business

Educational technology and Introduction to Business textbooks for your classroom 

Empower Business Students with Learning by Doing

Create an engaging course experience by adding MindTap. The activities in MindTap enable Business students to master concepts with hands-on decision-making practice for continued success in the school of business. 70 percent of employers say recent grads aren’t job-ready. With your expertise and MindTap, they have the skills to succeed. 

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Featured Textbooks and Educational Software

Business MindTap V2.0

Business MindTap V2.0, 2018
Pride/Hughes/Kapoor

Foundations of Business

BUSN, 11th Edition
Kelly/Williams

Excited About These Titles? Adopt as Many as You Want—for One Price

How? With Cengage Unlimited! This digital subscription offers students unlimited and on-demand access to all Cengage digital learning platforms, ebooks, online homework and study tools—in one place, for one price. This means that for $119.99 a semester, students can access a library of more than 22,000 products.

Explore All Introduction to Business Products

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Meet Our Introduction to Business Faculty Partners

Our educators advance teaching and learning by answering questions and sharing ideas.

Shawn Orr, Ashland University

“I’m currently using MindTap—with amazing results—for my 100 - 300 level Communication courses, and deep-link all of the content into our Blackboard LMS.”

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Christie Hovey, Lincoln Land Community College

“Using MindTap for an interactive, digital learning experience has improved student learning and retention rates.”

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Jake Stanford, Chattanooga State Community College

“Having engaging and professionally pre-built content ready to go allows me to focus on the detailed learning experience for my students.”

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