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Introduction to Business

Educational technology and Introduction to Business textbooks for your classroom 

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What Students Think about Business MindTap

Watch a short video to learn how MindTap elevates student understanding.

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Educator Guides

Get the most out of MindTap with content suggestions, course customization tips and more.

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MindTap Website

Discover all things MindTap—from features and testimonials to resources and support.

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Cengage Unlimited

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Students get full access to our catalog of over 22,000 ebooks, study tools and all
of our digital learning platforms—in one place, for $119.99 per term.

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Check Out Some of Our Introduction to Business Products

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Business MindTap

See how the learn-by-doing approach within Business MindTap creates a more engaging course experience. 

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Meet a Few of Our Introduction to Business Faculty Partners

Our educators advance teaching and learning by answering questions and sharing ideas.

Holly Hapke

Holly Hapke, University of Kentucky

MindTap engages students with content material outside of the classroom.”

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Shawn Orr

Shawn Orr, Ashland University

“I’m currently using MindTap—with amazing results—for my 100 - 300 level Communication courses, and deep-link all of the content into our Blackboard LMS.”

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Christie Hovey

Christie Hovey, Lincoln Land Community College

“Using MindTap for an interactive, digital learning experience has improved student learning and retention rates.”

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Jake Stanford

Jake Stanford, Chattanooga State Community College

“Having engaging and professionally pre-built content ready to go allows me to focus on the detailed learning experience for my students.”

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Looking for more Introduction to Business Faculty Partners?

Join your Introduction to Business peers. BECOME A FACULTY PARTNER →