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Business and Professional Communication in the Global Workplace 3rd Edition

H.L. Goodall, Jr., Sandra Goodall, Jill Schiefelbein

  • Published
  • Previous Editions 2006, 2002
  • 336 Pages


What communication skills are essential in today's global economy? BUSINESS AND PROFESSIONAL COMMUNICATION IN THE GLOBAL WORKPLACE, Third Edition, provides a strong theoretical foundation of organizational communication for the business and professional communication course. Featuring coverage of the most up-to-date skill set available, the book considers the rapid changes in professional communication due to the global economy, advances in information technology, and an increasingly diverse workforce. The authors' engaging narrative style, the unique CCCD model (Choosing, Creating, Coordinating, and Delivering) for building presentation competencies, and an integrated companion website combine to provide today's definitive resource on professional communications.

H.L. Goodall, Jr., Director of the Hugh Downs School of Communication, Arizona State University

H. L. Goodall, Jr., is a professor of communication and director of the Hugh Downs School of Human Communication. A pioneer in the field of narrative ethnography, he introduced the detective metaphor to study high-technology organizations and cultures in CASING A PROMISED LAND; toured and played rhythm guitar in the Whitedog band to investigate rock and roll as a social theory of everyday working life in LIVING IN THE ROCK 'N ROLL MYSTERY; and went undercover to explore alternative forms of religion and spirituality in the southern region of the United States in DIVINE SIGNS: CONNECTING SPIRIT TO COMMUNITY. With Eric Eisenberg and Angela Trethewey, he is the coauthor of ORGANIZATIONAL COMMUNICATION: BALANCING CREATIVITY AND CONSTRAINT, and he authored the highly acclaimed WRITING THE NEW ETHNOGRAPHY. His memoir, A NEED TO KNOW: THE CLANDESTINE HISTORY OF A CIA FAMILY, won the Best Book of 2007 award from the Ethnography Division of the National Communication Association. He is married to Sandra Goodall and they have one child, Nicolas.

Sandra Goodall,

Jill Schiefelbein, Arizona State University

Jill Schiefelbein is a highly regarded teacher. In 2006, she received the Hugh Downs Excellence in Teaching award and was hand-selected by H. L. Goodall, Jr., to take over this well-regarded title. She is a young, smart ascending star who will bring the text up to date with new technologies, data, and formats. She has been the Web author for several professional-development titles and is experienced with technology tools in the business-communications classroom.
  • To get students thinking globally, the new edition includes a "Global Profile for Success" feature in each chapter. By highlighting actual corporate policies and ideology espoused on corporate websites, students see how the techniques, strategies, processes, and concepts for communicating they read about are being practiced by the global companies they may work for someday.
  • "Focus on Ethics" boxes placed throughout the text pose ethical situations that students may encounter in the global workplace. Students consider each situation from different viewpoints and perspectives. The "Focus on Ethics" scenarios can also be used as the base for writing, group, or impromptu speaking assignments.
  • "Thinking Globally" boxes emphasize specific cultural situations that occur in the global workplace. For example, students imagine they are interviewing for a job in a different country or with a company based in another country. "Thinking Globally" questions can also be used as the basis of a resume, writing, or group exercise.
  • The detailed case studies in each chapter allow students to put themselves in complex "real-world" workplace situations. At the end of each case study, students consider questions designed to expand the discussion beyond the facts presented so they learn to consider communication situations from different viewpoints and look beyond the obvious.
  • A consistent model for building competencies is used in each chapter, the CCCD system: Choose (a communication goal and strategy), Create (the message), Coordinate (with other people), and Deliver (the message). Whether the task is an interview, an informative presentation, or a persuasive presentation, students can use the model to prepare for, and improve upon, their performance.
  • A focus on information technologies underscores how tools such as email, cross-company networking, the Internet, PowerPoint®, and the telephone intersect with everyday interpersonal, group, team, and presentational business contexts.
  • A "Focus on Ethics" feature in each chapter poses an ethical dilemma and offers discussion questions.
  • Practical exercises are included throughout the text, and actual business consulting experience is emphasized.
1. Breakthrough Skills for a Global Workplace.
2. The Evolution of Communication in a Global Workplace.
3. The Power of Verbal and Nonverbal Communication in the Global Workplace.
4. Listening in a Multilingual World.
5. Exploring Interpersonal Communication.
6. Interviewing and Conscious Communication.
7. The Job Search and Conscious Communication.
8. Information Technology and Identity in a Global Workplace.
9. Communicating in Groups and Teams.
10. Presentation in a Global Workplace.
11. Persuasive Communication in a Global Workplace.

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1133379907
  • ISBN-13: 9781133379904
  • STARTING AT $16.99

  • STARTING AT $23.49

  • ISBN-10: 0495567388
  • ISBN-13: 9780495567387
  • Bookstore Wholesale Price $112.50
  • RETAIL $149.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Online Instructor’s Resource Manual and Test Bank

ISBN: 9781111671051
Available for download on the instructor companion site, the Instructor’s Manual includes a chapter outline, key concepts, learning objectives, lecture topics, and class activities. All content has been fully updated and revised for the fifth edition. The test bank includes twenty-five multiple choice and ten short answer and essay questions. Additionally, the test bank is divided into comprehension and application sections.