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What communication skills are essential in today's global economy? BUSINESS AND PROFESSIONAL COMMUNICATION IN THE GLOBAL WORKPLACE, Third Edition, provides a strong theoretical foundation of organizational communication for the business and professional communication course. Featuring coverage of the most up-to-date skill set available, the book considers the rapid changes in professional communication due to the global economy, advances in information technology, and an increasingly diverse workforce. The authors' engaging narrative style, the unique CCCD model (Choosing, Creating, Coordinating, and Delivering) for building presentation competencies, and an integrated companion website combine to provide today's definitive resource on professional communications.
- To get students thinking globally, the new edition includes a "Global Profile for Success" feature in each chapter. By highlighting actual corporate policies and ideology espoused on corporate websites, students see how the techniques, strategies, processes, and concepts for communicating they read about are being practiced by the global companies they may work for someday.
- "Focus on Ethics" boxes placed throughout the text pose ethical situations that students may encounter in the global workplace. Students consider each situation from different viewpoints and perspectives. The "Focus on Ethics" scenarios can also be used as the base for writing, group, or impromptu speaking assignments.
- "Thinking Globally" boxes emphasize specific cultural situations that occur in the global workplace. For example, students imagine they are interviewing for a job in a different country or with a company based in another country. "Thinking Globally" questions can also be used as the basis of a resume, writing, or group exercise.
- The detailed case studies in each chapter allow students to put themselves in complex "real-world" workplace situations. At the end of each case study, students consider questions designed to expand the discussion beyond the facts presented so they learn to consider communication situations from different viewpoints and look beyond the obvious.
- A consistent model for building competencies is used in each chapter, the CCCD system: Choose (a communication goal and strategy), Create (the message), Coordinate (with other people), and Deliver (the message). Whether the task is an interview, an informative presentation, or a persuasive presentation, students can use the model to prepare for, and improve upon, their performance.
- A focus on information technologies underscores how tools such as email, cross-company networking, the Internet, PowerPoint®, and the telephone intersect with everyday interpersonal, group, team, and presentational business contexts.
- A "Focus on Ethics" feature in each chapter poses an ethical dilemma and offers discussion questions.
- Practical exercises are included throughout the text, and actual business consulting experience is emphasized.
Unit One: COMMUNICATION FOUNDATIONS.
1. Breakthrough Skills for a Global Workplace.
2. The Evolution of Communication in a Global Workplace.
Unit Two: INTERPERSONAL COMMUNICATION.
3. The Power of Verbal and Nonverbal Communication in the Global Workplace.
4. Listening in a Multilingual World.
5. Exploring Interpersonal Communication.
Unit Three: CAREER FUNDAMENTALS.
6. Interviewing and Conscious Communication.
7. The Job Search and Conscious Communication.
Unit Four: TEAM BUILDING.
8. Information Technology and Identity in a Global Workplace.
9. Communicating in Groups and Teams.
Unit Five: PRESENTATIONS AND PERSUASION.
10. Presentation in a Global Workplace.
11. Persuasive Communication in a Global Workplace.
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
Online Instructor’s Resource Manual and Test Bank
Available for download on the instructor companion site, the Instructor’s Manual includes a chapter outline, key concepts, learning objectives, lecture topics, and class activities. All content has been fully updated and revised for the fifth edition. The test bank includes twenty-five multiple choice and ten short answer and essay questions. Additionally, the test bank is divided into comprehension and application sections.