The Management of Technology and Innovation | 3rd Edition

Margaret A. White/Garry D. Bruton
Product cover for The Management of Technology and Innovation 3rd Edition by Margaret A. White/Garry D. Bruton
Copyright 2017 | {{checkPublicationMessage('Published', '2018-07-09T00:00:00+0000')}}
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About This Product

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success.