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Overview

Designed specifically for the one-semester introductory economics course for nonmajors, Tucker's SURVEY OF ECONOMICS, 9E delivers the most comprehensive and student-focused introduction to economics available. This reader-friendly, intriguing book is renowned for its engaging presentation, emphasis on critical thinking, active learning, unrivaled visual learning support, and numerous in-chapter applications and review. The book focuses on the most basic tools and topics in economics in the context of real-world issues and gives students the opportunity to see how economic issues are resolved nationally and globally. The latest updates introduce current economic careers and the changing economic character of the United States. Students examine today's pressing topics, including the federal deficit and national debt, income levels and fair pay for females, social networking sites, and gasoline prices. Comprehensive learning and teaching resources, including the leading online homework solution Aplia, MindTap™ Personal Learning Experience, and Write Experience, help students master the basics of economics with success.

Irvin B. Tucker, University of North Carolina, Charlotte

Dr. Irvin B. Tucker spent more than 30 years of teaching introductory economics at the University of North Carolina Charlotte. He earned his B.S. in economics at North Carolina State University and his M.A. and Ph.D. in economics from the University of South Carolina. He was a long-time member of the National Council on Economic Education. Dr. Tucker served as executive director of the S.C. Council of Education and director of the Center for Economic Education at the University of North Carolina at Charlotte. He was recognized for his ability to relate basic principles to economic issues and public policy. His work has received national recognition with awards from the Meritorious Levy Award for Excellence in Private Enterprise Education, the Federation of Independent Business Award for Postsecondary Educator of the Year in Entrepreneurship and Economic Education, and the Freedom Foundation's George Washington Medal for Excellence in Economic Education. In addition, Dr. Tucker's research has been published in numerous professional journal articles on a wide range of topics, including industrial organization, entrepreneurship, and economics of education. Dr. Tucker also authored the highly successful SURVEY OF ECONOMICS, 9E and ECONOMICS AND FINANCE.
  • FIRST CHAPTER INTRODUCES ECONOMICS CAREERS TO ATTRACT MAJORS. Because many students taking introductory economics are still considering their college major, this book highlights careers in economics and the most current average starting salaries for economic careers versus other majors.
  • FRESH NEW MATERIALS PRESENT THE LATEST INCOME FIGURES, POVERTY STATISTICS, AND DEVELOPMENTS IN FAIR PAY FOR FEMALES. Chapter 10 presents the most recent figures on topics of interest to most students: family income distribution and poverty rates. The chapter also highlights updated information on fair pay for females.
  • UPDATES HIGHLIGHT THE CHANGING ECONOMIC CHARACTER OF THE UNITED STATES. Chapter 16 uses up-to-the-minute global comparisons to demonstrate the current economic character of the United States versus other countries. The chapter's updated data and exhibits trace the growth of U.S. government expenditures and taxes since the Great Depression. Revised global comparisons highlight spending and taxation.
  • STUDENTS EXAMINE THE LATEST INFORMATION ON THE FEDERAL DEFICIT AND NATIONAL DEBT. Updated data and exhibits guide students through a study of today's intriguing topic of federal deficits and the national debt. The latest global comparisons highlight the deficit and national debt as a percentage of GDP. A new appendix presents additional current U.S. gross domestic product and related statistics.
  • NEW MINDTAP™ PROVIDES A PERSONALIZED, FULLY ONLINE DIGITAL LEARNING EXPERIENCE. Authoritative content and interactive assignments engage students while offering you flexibility in configuring coursework. Chapter-based learning paths utilize the MindTap™ Reader eBook and Aplia assignments that highlight key concepts in each chapter. Brief quizzes and MindApps web applications let you create an engaging course with options to read the text aloud, insert video and audio, and create shared social media information. You'll also find measurable learning objectives for each unit.
  • INTEGRATED SELF-ASSESSMENT ENSURES COMPREHENSION. Thought-provoking "You Make the Call" questions challenge students to check their understanding of economic concepts by applying principles to actual situations. Students can check their answers at the end of each chapter for immediate feedback on how well they have learned the material. Multiple-choice Practice Quizzes function as built-in study guides for each chapter, with answers at the end of the book and unique visual explanations on the book's website.
  • "GLOBAL ECONOMICS" BOXES EMPHASIZE A GLOBAL PERSPECTIVE. Students see how economic issues occur and resolve at national and international levels as "Global Economics" boxes address topics such as "How Does Public Capital Affect a Nation's Curve?" and "How Should Carbon Emissions be Reduced: Cap-and-Trade or Carbon Taxes?"
  • "ECONOMICS IN PRACTICE" BOXES AND MORE HIGHLIGHT REAL-WORLD RELEVANCE. Students see economic theory at work as they examine topics such as "Social-Networking Sites: The New Advertising Game," "America's Housing Market Bubble Bursts," and "Why Is That Web Site You're Using Free?" In addition, "Checkpoint" features connect chapter concepts to today's headlines, such as "What Is the Real Price of Gasoline?" and "What Is the MPC for Uncle Sam's Stimulus Package?" Coverage of potential economic careers gives students a taste of exciting opportunities in the field.
  • UNIQUE LEARNING FEATURES MOTIVATE AND DIRECT ACTIVE LEARNING. A national award-winning teacher, this author draws from his vast educational expertise to integrate learning features throughout the book that spark interaction and critical thinking. "Analyze the Issue" questions challenge students to apply their own understanding of economic concepts to today's issues, prompting lively classroom discussions. In addition, boxed diagrams clearly illustrate what is happening in each graph, with a simple flowchart that helps students understand cause/effect relationships.
  • BASIC CONCEPTS ARE CLEAR, CONCISE, AND FOCUSED. By emphasizing the basic tools of supply and demand analysis using a real-world perspective, this text equips students with a thorough understanding of the basics instead of providing a quick glimpse of a multitude of topics.
Part I: INTRODUCTION TO ECONOMICS.
1. Introducing the Economic Way of Thinking.
Appendix 1: Applying Graphs to Economics.
2. Production Possibilities, Opportunity Cost, and Economic Growth.
Part II: THE MICROECONOMY.
3. Market Demand and Supply.
4. Markets in Action.
Appendix 4: Applying Supply and Demand Analysis to Health Care.
5. Price Elasticity of Demand.
6. Production Costs.
7. Perfect Competition.
8. Monopoly.
9. Monopolistic Competition and Oligopoly.
10. Labor Markets and Income Distribution.
Part III: THE MACROECONOMY AND FISCAL POLICY.
11. Gross Domestic Product.
12. Business Cycles and Unemployment.
13. Inflation.
14. Aggregate Demand and Supply.
Appendix 14: The Self-Correcting Aggregate Demand and Supply Model.
15. Fiscal Policy.
16. The Public Sector.
17. Federal Deficits, Surpluses, and the National Debt.
Part IV: MONEY, BANKING, AND MONETARY POLICY.
18. Money and the Federal Reserve System.
19. Money Creation.
20. Monetary Policy.
Appendix 20: Policy Disputes Using the Self-Correcting Aggregate Demand and Supply Model.
Part V: THE INTERNATIONAL ECONOMY.
21. International Trade and Finance.
22. Economies in Transition.
23. Growth and the Less-Developed Countries.
Appendix A: Answers to Odd-Numbered Study Questions and Problems.
Appendix B: Answers to Practice Quizzes.
Appendix C: Answers to Road Map Questions.
Glossary.
Index.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

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Aplia
Aplia is an online learning solution that increases student engagement with automatically graded assignments and detailed explanations.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

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  • ISBN-10: 1305261127
  • ISBN-13: 9781305261129
  • Bookstore Wholesale Price $130.00
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Digital Access + Print — Flexible Value

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  • ISBN-10: 1305924738
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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Cengage Learning Testing, powered by Cognero® Instant Access for Tucker's Survey of Economics

ISBN: 9781305262089
This flexible online system allows you to author, edit, and manage test bank content from multiple Cengage Learning solutions. You can also create multiple test versions in an instant and easily deliver tests from your LMS to your classroom or other locations. This solution works on any operating system or browser with drop-down menus and familiar, intuitive tools that take you through content creation and management. Choose from 15 question types. An equation editor and unlimited metadata help ensure that your tests are complete and compliant.