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STRATEGIZE! is a perfect complement to any standard strategic management text. STRATEGIZE! allows learners to try out the strategy models and concepts and get feedback regarding their understanding and application of strategic management theory. The book presents a number of experiential exercises and projects for use in and out of class. Because the exercises include thought, action, and feedback-assessment components, they promote an understanding of strategic management through comprehensive active learning. All exercises and scenarios have been thoroughly updated to provide accurate and relevant information that ensure consistency with changing strategic management concepts. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.
- All exercises have been updated to provide accurate and relevant scenarios, and include several new cases for analysis and discussion.
- InfoTrac® Student Collections are specialized databases expertly drawn from the Gale Academic One library. Each InfoTrac® Student Collection enhances the student learning experience in the specific course area related to the product. These specialized databases allow access to hundreds of scholarly and popular publications - all reliable sources - including journals, encyclopedias, and academic reports. Learn more and access at: http://gocengage.com/infotrac.
- Brief summary readings throughout each section provide reviews of highlighted theories or concepts.
- STRATEGIZE! contains a variety of exercises to be completed by individuals or groups, either in or out of class, depending on the instructor's preference.
- Part V includes two semester-long projects that cater to those looking for more intensive exercises.
Strategy Session 1. Decision Making at the Strategic and Operational Level.
Exercise: Innkeepers of America.
Strategy Session 2. Understanding the Concept of Strategy.
Exercise: How Do You Define Strategy?
Strategy Session 3. Communicating Purpose Through Mission Statements.
Exercise 1: How Well Do These Organizations Communicate Their Purpose?
Exercise 2: Video—Create a Mission Statement for Caribou Coffee.
Exercise 3: Video—Create a Mission Statement for Fossil, Inc.
Strategy Session 4. The Board''s Role in Corporate Governance.
Exercise: Translating the Board''s Role into Guidelines for Practice.
Strategy Session 5. Viewing Strategy from the Stakeholder Perspective.
Exercise: 1: Wal-Mart and Banking 30.
Exercise 2: Role Playing Global Chemical Stakeholders'' Interests and Power.
PART II: DESIGNING STRATEGY.
Strategy Session 6. Forces Affecting Competitive Strategy.
Exercise: Intensity of Competition in the Casino Gambling Industry.
Strategy Session 7. Generating a Plan of Action: SWOT (TOWS) Analysis.
Exercise 1: An Action Plan for Robin Hood.
Exercise 2: Video—Kropf Fruit Company—Future Strategy.
Strategy Session 8. Developing Generic Strategy.
Exercise 1: Choosing How to Compete in the Lodging Industry
Exercise 2: Video—The Generic Strategy of Fossil, Inc.
Strategy Session 9. Build Competitive Advantage.
Exercise: Build Your Intended Strategy.
Strategy Session 10. Viewing Corporate Strategy from the Core Competencies Perspective.
Exercise: Corporate Strategy at Honda.
Strategy Session 11. Global Strategic Alliances.
Exercise: Renewing the General Motors–Toyota Alliance.
Strategy Session 12. Identifying Transnational Strategies.
Exercise: Global Operations of Bata Shoe and Nike.
Strategy Session 13. Understanding Turnaround Management.
Exercise: The Decline–Turnaround Sequence.
Strategy Session 14. Scenario Planning: Innovative Approaches for the Future.
Exercise: Develop Some Scenarios.
PART III: IMPLEMENTING STRATEGY.
Strategy Session 15. Succeeding in Strategy Formulation and Implementation.
Exercise: Diagnosing Problems at Hewlett-Packard.
Strategy Session 16. Structuring to Support Strategy.
Exercise: Designing Organizational Structures for Club Ed.
Strategy Session 17. Strategy Implementation Using the 7-S Model.
Exercise: Transition at PeopleSoft.
Strategy Session 18. Corporate Sustainability.
Exercise: Video—BP''s Level of Corporate Sustainability.
Strategy Session 19. Monitoring Strategy Implementation Through the Balanced Scorecard.
Exercise: Everyone Knows the Score When a Major League Baseball Team Ties Performance to Its Mission.
PART IV: INDUSTRY ANALYIS.
Lodging Industry Profile.
Template for Industry Survey.
Assessing Strategic Performance Through Financial Analysis.
Case Study 1 Strategic Alternatives at Mercury Telecom.
Case Study 2 Caffeine Satisfaction: Rivalry Among the Coffee Shops.
PART V: SEMESTER PROJECTS.
Team Projects A and B.
Project A: Comparing Two Organizations in the Same Industry.
Project B: Identifying Strategic Issues at Local Business Organizations.
MICA Method of Case Analysis and Discussion.
References and Sources.
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
Instructor's Manual (Web Only)
DVD Video Case