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Resume Writer’s Workbook: Marketing yourself Throughout the Job Search Process 4th Edition

Stanley Krantman

  • Published
  • Previous Editions 2008, 2001, 1995
  • 288 Pages


THE RESUME WRITER'S WORKBOOK, 4TH EDITION is an easy to understand text that provides step-by-step guidance on creating outstanding resumes and preparing for the entire job search process. It helps students develop a solid plan to market themselves to potential employers, teaches them how to write effective and eye-catching cover letters, and includes comprehensive coverage about searching for jobs online.

Stanley Krantman,

While working on his Masters in Advertising at Northwestern University's Medill School of Journalism, Stanley Krantman created a unique style of resume--incorporating rudimentary principles of marketing to the art of resume writing. Mr. Krantman believes that a resume should be viewed as a marketing document, advertising the talents of the prospective employee. A resume based on this approach will emphasize marketing fundamentals such as "consumer benefits," rather than merely provide a bland summary of work experience. His innovative approach helps job searchers create customized, top-notch resumes and develop an overall confidence that paves the way for success in the job search market. Mr. Krantman's resume style was tested repeatedly while he ran Capital Writers, a successful resume company based in St. Louis. Besides working and lecturing in the field of job search, Mr. Krantman worked in the entertainment industry in Los Angeles both in Publicity and Marketing as well as being a screenwriting and script doctor for major feature film companies.
  • 'Career Transitions' is a comprehensive, self-paced application that walks job seekers through the entire employment process--from assessing interests and requirements, to exploring the best career paths, to making direct progress toward landing a job or finding a sustainable career.
  • Chapters on networking and using the Internet for the job search.
  • Features throughout the book include quotes from those who hire.
  • Tips for doing research online to assist with the job search.
  • Tips for making an impactful resume.
  • Product website features soft skills activities that will help prepare your students for interviews and for conducting themselves in a professional environment.
  • Design along with photos in every chapter.
  • Provides the most up-to-date resume formats and Internet resources.
  • Emphasis on 'marketing yourself' sets the tone for the reader.
  • Information about Internet job search.
  • Easy-to-read and understand format.
  • Workbook format with worksheets helps simplify the resume writing process.
1. The Changing Economy and Job Market.
2. Setting a Realistic Job Search Goal.
3. The Importance of the Resume.
4. Contact Information.
5. Career Objective.
6. Summary of Qualifications.
7. Professional Experience--Chronological.
8. Professional Experience--Functional.
9. Education.
10. Additional Qualifications.
11. References.
12. Putting it All Together--The Sequence of Your Resume Headings.
13. The Cover Letter and Other Job-Related Correspondence.
14. The Job Application and Skill Tests.
15. The Internet and Your Job Search.
16. Electronic Resumes, Portfolios, and Other New Resume Formats.
17. Networking--Uncovering the Hidden Job Market.
18. The Job Interview.
19. Your Personal Job Journal.

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 113399489X
  • ISBN-13: 9781133994893
  • STARTING AT $15.99

  • ISBN-10: 0538497912
  • ISBN-13: 9780538497916
  • Bookstore Wholesale Price $97.50
  • RETAIL $129.95

"The 'Success Story' section [a new feature] is very useful. My students seem to retain information better when there is a clear example given. In addition, I feel that it is inspiring to see that someone has had a success story, and it encourages students to keep going in this tough job market."

"The examples and explanations [in the new edition] are clearer for both the instructor and students to fully understand the main concept and expectation of a job seeker."