PROMO2 | 2nd Edition

Thomas O'Guinn/Chris Allen/Richard J. Semenik
Product cover for PROMO2 2nd Edition by Thomas O'Guinn/Chris Allen/Richard J. Semenik
Copyright 2013 | {{checkPublicationMessage('Published', '2012-02-09T00:00:00+0000')}}
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ISBN: 9780357228722
Access until December 21, 2025
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About This Product

Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e employs relevant ads, exhibits, and photographs to capture your students' interest and through its concise writing style, gives them a solid understanding of promotion along with the challenges facing the promotion, advertising, and marketing industries.