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Principles of Responsible Management: Global Sustainability, Responsibility, and Ethics 1st Edition

Oliver Laasch, Roger N. Conaway

  • Published
  • 576 Pages


PRINCIPLES OF RESPONSIBLE MANAGEMENT offers an international, scientifically sound, and strictly practice-related perspective. It is the first official textbook of the United Nations for the Principles for Responsible Management Education (PRME) academic network, and a reference book for companies of the United Nations Global Compact Initiative. It is a primary text for traditional business and society, business ethics, corporate social responsibility, and sustainability courses, or may serve as a practitioner handbook. Contributors are renowned academic professionals in their respective chapter topics as well as distinguished business practitioners who contribute highly relevant practice cases. The focus of the book is on the main issues encountered in the three aspects of responsible management: sustainability, responsibility, and ethics.

Oliver Laasch, Center for Responsible Management Education and University of Manchester

Oliver Laasch is founder of the Center for Responsible Management Education and a Marie Curie Research Fellow at the University of Manchester. He was previously Director of the Centre for Responsibility and Sustainability (CRSE), Tecnológico de Monterrey (ITESM). He has been a lecturer in topics related to responsible management at Tecnológico de Monterrey, Steinbeis University Berlin, and Seoul National University. Laasch is editor of the United Nations Principles of Responsible Management (PRME) Collection for Business Expert Press (BEP). He is co-leader of the United Nations PRME Working Group on Executive Education, co-editor of the guide "Implementing PRME in Executive Education," and lead author of the first PRME textbook to be published. Laasch has contributed to landmark publications in responsible business, such as the "A-Z of Corporate Social Responsibility," and has published in mainstream responsible management in scientific journals such as BUSINESS COMMUNICATIONS QUARTERLY. As a trainer, coach, and consultant in responsible business, Laasch has collaborated with more than 100 academic institutions and businesses from small entrepreneurs to multinational corporations. His broad teaching experiences in responsible business include full courses in corporate social responsibility, sustainable development, environmental economics, ethics management, social and cause-related marketing and communication, sustainable innovation, social entrepreneurship, strategic CSR, and international CSR initiatives and standards.

Roger N. Conaway, Tecnológico de Monterrey, campus San Luis Potosí

Roger Conaway (PhD Bowling Green University; MA Stephen F Austin State University) is a professor of business at the Techologico de Monterrey (ITESM), campus San Luis Potosi, where he teaches courses in areas of international business, international negotiations, marketing communication, and entrepreneurship. He has previously taught for 20 years at The University of Texas at Tyler in the areas of organizational communication and business communication, including business ethics in the MBA program. He received the distinguished Pirtle Professorship and was the recipient of the Alpha Chi Outstanding Faculty Award. He co-chaired with Oliver Laasch the 77th international annual convention of the Association of Business Communication sustainability conference held in Hawaii in October 2012. Dr. Conaway has also served as the president of the international Association for Business Communication from 2005 to 2009. His primary research interests include sustainability and business communication. He is the co-author of RESULTS-ORIENTED INTERVIEWING: PRINCIPLES, PRACTICES, PROCEDURES (1999) and COMMUNICATING GLOBALLY: INTERCULTURAL COMMUNICATION AND INTERNATIONAL BUSINESS (2007) and COMMUNICATION IN RESPONSIBLE BUSINESS: STRATEGIES, CONCEPTS AND CASES, NEW YORK: BUSINESS EXPERT PRESS.
  • Cases contributed by experts begin each chapter to introduce the topics, including "Shell in Nigeria: Have we got it right?" (Chapter 1); LEGO: "A Stakeholder Driven Brand?" (Chapter 4); Communication and Responsible Business Performance at Nike, Inc. (Chapter 12); and Reporting Social and Environmental Performance at CPL (Chapter 14).
  • Online supplements include an Instructor's Manual with Teaching Points, Answers to end-of-chapter Questions and Exercises, and test questions in a Test Bank section. PowerPoint slides are available for each chapter.
  • End-of-Chapter Pioneer Interviews pose questions of management academics and pioneers such as Edward Freeman, Phillip Kotler, Geert Hofsteede, Linda K. Trevino, Sandra Waddock, Robert Costanza, Simon Zadek, Michael Braungart, Bjoern Stigson, Liz Maw, and Jonas Härtle.
  • Boxed margin features are interspersed throughout the chapters to highlight topics: Expert Corner, In Practice, Dig Deeper, and Think Ethics.
  • Figures and tables enhance topical discussions.
  • End-of-Chapter Pioneer Interviews pose questions of management academics and pioneers such as Björn Stigson, Edward Freeman, Jonas Härtle, Linda K. Trevino, Sandra Waddock, and Robert Costanza.
  • Each chapter includes Practitioner Profiles that provide personal accounts of business practitioners from around the world, including Narine Arustamyan, Sudhir Kumar Sinha, Thomas Hügli, and Laura Clise.
  • The end of every chapter contains a summary in checklist format.
  • Exercises are grouped into comprehension, application, and analysis sections.
1. Context: Drivers, Actors, Subjects.
2. Management: Basics and Processes.
3. Sustainability: Managing for the Triple Bottom Line.
4. Responsibility: Managing for Stakeholder Value.
5. Ethics: Managing for Moral Excellence.
6. Strategy: Responsible Competitiveness.
7. Entrepreneurship: Value-Added Ventures.
8. Organization: Responsible Infrastructure.
9. Operations: Responsible Excellence.
10. Supply Chain: Responsible Supply and Demand.
11. Human Resources: HR-RB Symbiosis.
12. Marketing and Communication: Stakeholder Goodwill.
13. International Business and Management: Glocally Responsible Business.
14. Accounting and Controlling: Stakeholder Accountability.
15. Finance: Responsible Return on Investment.

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1305173619
  • ISBN-13: 9781305173613
  • STARTING AT $24.49

  • STARTING AT $37.99

  • ISBN-10: 1285080262
  • ISBN-13: 9781285080260
  • Bookstore Wholesale Price $180.00
  • RETAIL $239.95

"The expectation on 'what to follow' is set on the first page with the box "You will be able to . . ." and the rest of the chapters are very well structured according to these aims. The structure, as well as the central theoretical arguments in each chapter, develop very logically and the coherence of each chapter is maintained very well."

"Overall, this book fulfills a need of our time and highly recommended for all stakeholders."

"This will be an important textbook . . . I would select this for the required textbook for courses I teach."

"This publication is long overdue! Oliver Laasch and Roger Conaway have taken a giant stride towards realizing responsible management. Their approach leads us to believe that we have almost achieved that goal. However, it is time for fundamental change in the choice of materials and production processes. Let's be creative, innovative and beneficial for environment and society. Merely being responsible is boring!"

"Principles of Responsible Management is the book that many of us have been waiting for--a remarkable tour de force that integrates responsible management with all of the key disciplines involved in successfully managing the modern enterprise. Its comprehensive coverage and timely emphasis on the responsibilities inherent in each of the management functions, combined with both a global (actually, 'glocal') and historical perspective on how these functions fit together, make it an invaluable classroom and managerial resource for anyone interested in managing for a better future."

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Instructor's Resources: Instructor's Manual with Test Bank and PowerPoint® (Web Only)

ISBN: 9781285080338
The Instructor's Manual provides chapter outlines and answers to end of chapter exercises. The Instructor's Manual includes a Test Bank for each chapter consisting of multiple choices questions. PowerPoint® slides outline the chapters and provide figures and tables from the text. These are available on the text website.

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