Thomas N. Ingram/Raymond W. (Buddy) LaForge/Ramon A. Avila/Charles H. Schwepker/Michael R. Williams
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Available Study Tools

MindTap for Ingram/Laforge/Avila/Schwepker/Williams' SELL, 1 term Instant Access

MindTap for Ingram/Laforge/Avila/Schwepker/Williams' SELL, 1 term Instant Access

ISBN-13: 9798214517520
MindTap is Cengage’s learning platform that helps you deliver a guided, high-impact learning experience to support student success. By uniting trusted content, customizable assignments, and intuitive teaching tools, MindTap gives you everything you need to prepare students for what’s next.
$131.00
Available February 22, 2027

About This Product

Ingram/LaForge/Avila/Schwepker/Williams' “SELL,” 8th Edition helps you introduce students to relevant and emerging practices in professional selling. Updated, streamlined chapters cover the latest topics and industry sales practices while making it easy for you to bring your own professional sales experience into your course. Students explore new technology, the expanding role of artificial intelligence in the selling process, storytelling in sales, customer engagement and experience, and data intelligence. This edition combines engaging visuals with new chapter-opening vignettes, along with coverage of current ethical dilemmas and virtual selling strategies. Cengage's learning platform, MindTap, helps you guide the learning experience with experiential learning activities that encourage students to engage with and apply the concepts they've been studying.