Cynthia L. Greene
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Copyright 2025 | {{checkPublicationMessage('Published', '2024-05-21T00:00:00+0000')}}
Access until June 18, 2027
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Copyright 2025 | {{checkPublicationMessage('Published', '2024-05-21T00:00:00+0000')}}
Access until June 18, 2027
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About This Product

High school students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION, 7TH EDITION, provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business, including ownership, strategy, finance, and marketing. As students proceed through the book, they will develop a comprehensive business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location and financing the business are just some of the concepts covered using real-life examples that provide students with a real-world experience.