Small Business Management:: Launching & Growing Entrepreneurial Ventures | 21st Edition

Justin G. Longenecker/J. William Petty/Leslie E. Palich/Frank Hoy
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ISBN-13: 9798214053882
MindTap is an online learning platform that serves as a companion to your Cengage textbook. It offers powerful tools for quizzes and tests, grading and performance analytics, making it easier for you to track progress, identify learning gaps and support every student. With it, students get full access to their eBooks, along with a wide range of supplemental materials, including practice activities and study support to help them build confidence, master course concepts and build real-world skills. Use MindTap for MindTap for Longenecker/Petty/Palich/Hoy's "Small Business Managament: Launching & Growing Entrepreneurial Ventures," 21st Edition, as-is, or personalize it to meet your specific course needs. You can also integrate MindTap into your existing Learning Management System (LMS), keeping everything you need in one place.
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Available March 9, 2026
eTextbook: Small Business Management: Launching & Growing Entrepreneurial Ventures

eTextbook: Small Business Management: Launching & Growing Entrepreneurial Ventures

ISBN-13: 9798214053943
eBooks give your students instant access on the device of their choice. Easily integrate eBooks into your LMS, keeping your students organized by putting all their course materials in one place.
$68.99
Available March 9, 2026

About This Product

Help your students succeed in small business with Longenecker/Petty/Palich/Hoy's best-selling "Small Business Managament: Launching & Growing Entrepreneurial Ventures," 21st Edition. This comprehensive, up-to-date approach includes MindTap digital learning and LivePlan business planning software. Students explore the fundamentals of business management and the full business cycle, from how to start and manage to growing and harvesting a business. Cases and activities sharpen decision-making skills and revisions address topics such as the dynamic applications of AI to small business practice, starting and managing a seasonal business and transitioning a home-based business to a physical facility. A chapter on online startups provides information on how small business owners can start online businesses and optimize their ventures' performance.