Small Business Management:: Launching & Growing Entrepreneurial Ventures | 21st Edition

Justin G. Longenecker/J. William Petty/Leslie E. Palich/Frank Hoy

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ISBN: 9798214053943

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Available May 11, 2026

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ISBN: 9798214053875

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MindTap is an online learning platform that serves as a companion to your Cengage textbook. It offers powerful tools for quizzes and tests, grading and performance analytics, making it easier for you to track progress, identify learning gaps and support every student. With it, students get full access to their eBooks, along with a wide range of supplemental materials, including practice activities and study support to help them build confidence, master course concepts and build real-world skills.\n\nUse MindTap for MindTap for Longenecker/Petty/Palich/Hoy's \"Small Business Managament: Launching & Growing Entrepreneurial Ventures,\" 21st Edition, as-is, or personalize it to meet your specific course needs. You can also integrate MindTap into your existing Learning Management System (LMS), keeping everything you need in one place.

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About This Product

Help your students succeed in small business with Longenecker/Petty/Palich/Hoy's best-selling \"Small Business Managament: Launching & Growing Entrepreneurial Ventures,\" 21st Edition. This comprehensive, up-to-date approach includes MindTap digital learning and LivePlan business planning software. Students explore the fundamentals of business management and the full business cycle, from how to start and manage to growing and harvesting a business. Cases and activities sharpen decision-making skills and revisions address topics such as the dynamic applications of AI to small business practice, starting and managing a seasonal business and transitioning a home-based business to a physical facility. A chapter on online startups provides information on how small business owners can start online businesses and optimize their ventures' performance.