CB | 10th Edition

Barry J. Babin/Eric Harris

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ISBN: 9798214052557

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Available March 23, 2026

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ISBN: 9798214052489

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MindTap for Babin/Harris/Galvin's CB, 1 term Instant Access

ISBN-13: 9798214052496

MindTap is an online learning platform that serves as a companion to your Cengage textbook. It offers powerful tools for quizzes and tests, grading and performance analytics, making it easier for you to track progress, identify learning gaps and support every student. With it, students get full access to their eBooks, along with a wide range of supplemental materials, including practice activities and study support to help them build confidence, master course concepts and build real-world skills. Use MindTap for Babin/Harris/Galvin's "CB," 10th Edition, as-is, or personalize it to meet your specific course needs. You can also integrate MindTap into your existing Learning Management System (LMS), keeping everything you need in one place.

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Available May 23, 2026

About This Product

"CB," 10th Edition, by Babin, Harris and Galvan is a modern, student-focused consumer behavior textbook designed to align with how today’s learners engage with course material. Developed through ongoing research into student workflows and learning preferences, this edition integrates current trends, technology and behavioral insights into a concise and visually engaging format. This approach ensures that content is accessible and adaptable to all learning styles, whether students prefer reading or interacting digitally. This edition is accompanied by MindTap with robust assessment tools and analytics to monitor student progress.