Newman's "Business Communication and Character," 12th Edition, elevates students’ unique voice to distinguish their communication in the workplace. This text supports your course goals with a communication model—character check, audience analysis, message and medium (CAM)—for planning and developing messages that reflect well on students and are tailored to the audience to achieve communication objectives. Clear guidance is provided for leveraging AI while maintaining authorship as well as guidance for an AI-powered job search. The text's written, oral and visual skill development honors multiple perspectives, supports neurodivergent students and provides tips for all students to produce their best work. Real messages from company leaders illustrate business communication principles in practice. Self-reflection questions throughout the book allow for deeper, more personal development.
