BUSN | 13th Edition

Marcella Kelly/Chuck Williams
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MindTap for Kelly/Williams' BUSN, 1 term Instant Access

MindTap for Kelly/Williams' BUSN, 1 term Instant Access

ISBN-13: 9798214051864
MindTap for "BUSN," 13th Edition, is a powerful online learning platform that enhances your course delivery and student engagement. As a companion to the Cengage textbook, MindTap offers full eBook access, auto-graded quizzes and tests, performance analytics and customizable content -- all designed to help you track progress, identify learning gaps and support every student’s success. This edition includes title-specific activities that bring business concepts to life. Chapter Case Activities: Real-world company scenarios, both text and video-based, help students apply chapter concepts to practical business challenges. You Make the Decision Simulations: Multi-step, video-based exercises place students in the role of a business professional, requiring them to make decisions and see their impact on the business. Connect It: Video-Response Simulations: Powered by Bongo’s AI platform, these activities prompt students to respond to realistic workplace situations via video, building essential soft skills like communication, problem-solving and presentation. AI-Coach feedback and grading support are included. MindTap is fully LMS-integrated and can be used as-is or personalized to fit your course structure. With its blend of conceptual rigor, real-world relevance and skill-building tools, MindTap for "BUSN, 13th Edition, helps instructors deliver a dynamic, future-ready business education that stands apart from other platforms.
$98.00
Available April 3, 2026
eTextbook: BUSN

eTextbook: BUSN

ISBN-13: 9798214051925
eBooks give your students instant access on the device of their choice. Easily integrate eBooks into your LMS, keeping your students organized by putting all their course materials in one place.
$68.99
Available February 3, 2026

About This Product

"BUSN," 13th Edition, by Kelly/Williams, introduces students to the principles of business through a student-focused approach that blends concise content, engaging visuals and current real-world relevance. Fresh examples and feature boxes explore today’s most pressing business challenges and innovations. Students will learn how Nvidia launched in a Denny’s, why “expense-report jail” matters, how inflation impacts borrowing and whether Bitcoin belongs in their portfolio. It also covers emerging topics like the security benefits of passkeys, the fastest way to board an airplane and even the story of goats taking union jobs. This edition includes coverage of artificial intelligence (AI) examining its growing role in business decision-making, operations and strategy. This text is available with MindTap and supports active learning and flexible course delivery.