eTextbook: Advertising, Promotion, and other aspects of Integrated Marketing Communications | 11th Edition

J. Craig Andrews/Terence A. Shimp
Product cover for   Edition by J. Craig Andrews/Terence A. Shimp
Copyright 2025 | {{checkPublicationMessage('Published', '2024-10-29T00:00:00+0000')}}
Product cover for   Edition by J. Craig Andrews/Terence A. Shimp
Copyright 2025 | {{checkPublicationMessage('Published', '2024-10-29T00:00:00+0000')}}
Access until June 13, 2026
{{getPriceWithCurrency("68.99", "$")}}
Access until December 10, 2026
{{getPriceWithCurrency("94.99", "$")}}

About This Product

EPUB EBK: ADVERTISING PROMOTIO NS & OTHER ASPECTS INTEGRATED