MindTap for Lamb/Hair/McDaniel's MKTG, 14th Edition, is the digital learning solution that takes students from memorization to mastery. It gives you complete control of your course -- to provide engaging content, to challenge every individual and to build student confidence by customizing the interactive syllabi, emphasizing the most important topics and adding your own material or notes in the eBook. Empower students to accelerate their progress with MindTap. MindTap: Powered by You.
