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More flexible than ever, MODERN RADIO AND AUDIO PRODUCTION: PROGRAMMING AND PERFORMANCE, 10e delivers comprehensive, cutting-edge coverage that enables instructors to choose whether they focus on audio, radio, or a combination of both. Completely up to date, the text features new material on the latest trends and technologies along with explanations of traditional equipment and practices. The authors' clear writing style, excellent descriptions and explanations, and attention to detail make the text extremely student friendly. In addition to new examples, illustrations, and photos throughout, the text's three all-new chapters focus on writing, ethics, and mobile radio.
- As the new title suggests, MODERN RADIO AND AUDIO PRODUCTION: PROGRAMMING AND PERFORMANCE, 10e is designed to be used in either an audio course or a radio course-or a course that combines both areas.
- Offering coverage that is both comprehensive and thorough, the Tenth Edition is organized into five parts: Audio Fundamentals, Radio Fundamentals, Aural Communication, Specialized Production, and the Business of Radio.
- With an updated two color interior text, the text's comprehensive coverage and flexible organization enable instructors to easily pick and choose chapters and sections to focus on radio or to emphasize audio or to combine the two.
- Most references to and illustrations of legacy media are now included in a condensed appendix.
- Completely up to date, the Tenth Edition reflects the latest research and practices from the field. It has been thoroughly updated throughout and includes new examples, illustrations, and photos.
- An all-new Chapter 11: Writing for the Ear accommodates instructors who use a heavy writing component in their classes. It also makes Part III a more rounded module to help professors who want to focus primarily on writing.
- An all-new Chapter 20: Ethics and the Communication Professional is packed with examples of ethical decision-making-a must for someone entering a career in which ethical transgressions can be magnified by technology. Students are enabled to think step by step through ethical situations before they ever have to face them on the job.
- An all-new Chapter 18: Mobile Radio and the Battle for the Dashboard brings the text to the border of the new frontier of radio-the digitally controlled car dashboard.
- The text's historical perspective illustrates how technologies have changed radio in the past and explains what that might mean for our future.
- Chapter content is enhanced with vibrant photos demonstrating various industry tools.
- All discussions of software throughout the text reflect the latest developments and practices from the field.
- Helping students develop a solid ethical foundation, the “Think About It” feature looks at some of the ethical dilemmas faced in today's era of mushrooming instant-communication channels-including the 14-hour news cycle and the relentless drive for profit.
- Offering accessible tips on performance, “You're On” features include the latest techniques in voice-tracking and automation.
- “Tuning Into Technology” features examine new trends, equipment, and practices in radio production. Topics include digital editing, the role of the computer as the new engine of audio, and much more.
- Intriguing “Radio Retro” stories show how radio's past connects with the present-and possibly the future.
- “Industry Update” features track current trends in the business to help students interested in a career in radio plan their path.
- Integrating up-to-date explanations of current technologies, MODERN RADIO AND AUDIO PRODUCTION: PROGRAMMING AND PERFORMANCE maintains the central theme that radio is primarily about communicating a message and is secondarily about hardware.
Part I: AUDIO FUNDAMENTALS.
2. Sound and Microphones.
4. Playback and Recording Technology.
Part II: RADIO FUNDAMENTALS.
6. Recorded Program Production.
7. Live, On-Air Production.
8. Computer-Driven Technology.
Part III: AURAL COMMUNICATION.
9. Achieving an Effect.
10. Drama and Dramatic Elements in Radio.
11. Writing for the Ear.
Part IV: SPECIALIZED PRODUCTION.
12. Commercial Production.
13. News Production.
14. Remote and Sports Production.
15. Advanced Production: Multichannel, Music, and Special Effects.
Part V: The Business of Radio-Legacy and New Media Models.
16. Production, Programming, and the Modern Format.
17. Radio and the New Digital Infrastructure.
18. Mobile Radio and the Battle for the Dashboard.
19. Entrepreneurial Radio.
20. Ethics and the Communication Professional.