Charles W. Lamb/Joe F. Hair/Carl McDaniel
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Available January 15, 2027
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Available Study Tools

MindTap for Lamb/Hair/McDaniel's MKTG, 1 term Instant Access

MindTap for Lamb/Hair/McDaniel's MKTG, 1 term Instant Access

ISBN-13: 9798214517001
MindTap is Cengage’s learning platform, available alongside the edition’s print format. With MindTap, you can deliver a high-impact, guided learning experience with trusted content, interactive activities, and intuitive teaching tools that make it easier for you to track progress, identify learning gaps, and support every student. Students get full access to their eBooks, along with a wide range of supplemental materials, including practice activities and study support to help them build confidence, master course concepts, and develop real-world skills.
$131.00
Available January 15, 2027

About This Product

Lamb/Hair/McDaniel’s "MKTG," 15th Edition helps you bring marketing concepts to life through real-world examples, practical applications, and relevant business insights. Supported by a clear, concise writing style and organized structure, this edition guides students through essential marketing concepts while highlighting the relevance of today’s environment. Through enhanced coverage on timely topics, including artificial intelligence, digital marketing, emerging social and cultural trends, and evolving marketplace dynamics, "MKTG," 15th Edition helps you connect core marketing principles to current marketing practices while supporting engaging classroom discussions.