MKTG | 13th Edition

MKTG 13 with MindTap brings marketing to life, showing students how it’s applied at the world’s top companies, all at an affordable price. MKTG combines an engaging interactive eBook and digital solution, MindTap. With MindTap and you, students begin to think and act like marketers as they’re held accountable for course material and challenged to apply it. MindTap gives you complete control of your course -- to personalize content, to challenge every individual, and to build student confidence.

Cengage Infuse for Marketing is the first-of-its-kind digital learning platform that leverages your Learning Management System (LMS) functionality so that you can enjoy simple course set up and intuitive management tools. Offering just the right amount of auto graded content, you’ll be ready to go online at the drop of a hat.

Today's leading digital platform, MindTap for Lamb/Hair/McDaniel's MKTG, 13th Edition, gives you complete control of your course to create unique learning experiences that challenge students, build confidence and elevate performance. MindTap introduces students to core concepts from the beginning of your course using a simplified learning path that progresses from understanding to application. MindTap presents concepts using a blend of engaging narrative and media while minimizing distraction with assignments that pair learning content with assessments in a visually appealing side-by-side format. Exclusive Instructor Tools allow you to modify the wording of questions, answer choices and feedback in assessments to match the specific objectives and style of your course. MindTap for Lamb's MKTG, 13th Edition has been fully redesigned with a flow that matches how students learn. With MindTap and you, students don’t just read chapter content, they learn it and apply it one concept at a time to begin to think and act like marketers. On their smartphone, tablet, or laptop, MindTap helps students navigate their course, study, and complete assignments wherever they are! Students work through engaging, formative activities in the "Learn It" modules, one concept at a time, before building up to the "Apply It" that bridge the understanding of concepts to making them actionable in the real-world of marketing. Use MindTap for Lamb's MKTG, 13th Edition as-is, or customize it to meet your specific course needs. You can also easily integrate MindTap into your Learning Management System (LMS).