O. C. Ferrell/Michael Hartline/Bryan W. Hochstein
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About This Product

MindTap for Ferrell, Hartline, and Hochstein’s “Marketing Strategy,” 9th Edition is a MindTap course available alongside the edition’s print format. MindTap, Cengage’s learning platform, offers powerful tools for quizzes and tests, grading, and performance analytics — making it easier for you to track progress, identify learning gaps, and support every student. Students get full access to their eBooks along with a wide range of supplemental materials, including practice activities and study support, to help them build confidence, master course concepts, and develop real-world skills. Use MindTap for Ferrell, Hartline, and Hochstein’s “Marketing Strategy,” 9th Edition as is or guide the learning experience to meet your specific course needs. You can also integrate MindTap into your existing learning management system, keeping everything you need in one place.