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Media Now: Understanding Media, Culture, and Technology 10th Edition

Joseph Straubhaar | Robert LaRose | Lucinda Davenport

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  • MindTap

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Instant Access to the full, mobile-ready textbook combined with superior online learning tools

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

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  • ISBN-10: 1305951085
  • ISBN-13: 9781305951082
  • Bookstore Wholesale Price $79.00
  • RETAIL $79.00

Digital Access + Print — Flexible Value

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  • ISBN-10: 1337574430
  • ISBN-13: 9781337574433
  • Bookstore Wholesale Price $74.25
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  • ISBN-10: 1337578665
  • ISBN-13: 9781337578660
  • Bookstore Wholesale Price $196.25
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  • ISBN-10: 1337523801
  • ISBN-13: 9781337523806
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  • ISBN-10: 1305950844
  • ISBN-13: 9781305950849
  • Bookstore Wholesale Price $186.25
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MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, encourages students to think critically about the media. This valuable resource offers a comprehensive introduction to the global media environment and ongoing developments in technology, culture, and critical theory. A focus on essential history, theories, and technical knowledge develops students' media literacy skills to prepare them for careers in online, interactive, and traditional media . It includes new coverage of mobile media consumption, Internet governance, international issues, and online privacy. Available with MindTap®, a digital learning solution and many instructor resources.

Joseph Straubhaar, University of Texas, Austin

Dr. Joseph D. Straubhaar is the Amon G. Carter Centennial Professor of Communication in the Radio-TV-Film Department and Latino Media Studies Director in the Moody College of Communication at the University of Texas at Austin. He previously served as Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. Dr. Straubhaar has published books, articles, and essays on international communication, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics. His primary teaching, research, and writing interests include global media, international communication and cultural theory, the digital divide in the United States and other countries, and global television studies. In addition to his own research in Latin America, Asia, and Africa, Dr. Straubhaar has taken student groups to Latin America and Asia, and he has presented seminars abroad on media research, television programming strategies, and telecommunications privatization. Currently he serves on the editorial boards of COMMUNICATION THEORY, MEDIA INDUSTRIES, CHINESE JOURNAL OF COMMUNICATION, JOURNAL OF LATIN AMERICAN COMMUNICATION RESEARCH, STUDIES IN LATIN AMERICAN POPULAR CULTURE, COMUNICACIÓN E CULTURA, and REVISTA INTERCOM. Visit Professor Straubhaar at

Robert LaRose, Michigan State University

Dr. Robert LaRose is an Emeritus full professor in the Department of Media and Information at Michigan State University. He was recently honored with the MSU William J. Beal Outstanding Faculty Award. Other accolades include the Outstanding Article Award of the Year in the field of communication from the International Communication Association and the McQuail Award for the Best Article Advancing Communication Theory from Amsterdam School of Communication Research for his 2010 paper "The Problem of Media Habits". Dr. LaRose conducts research on the uses and effects of the Internet and has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and more. In addition to his teaching and research, he is an avid watercolor painter and traveler. Visit Professor LaRose at

Lucinda Davenport, Michigan State University

Dr. Lucinda Davenport is the Director of the School of Journalism at Michigan State University, a nationally accredited program since 1949. She previously served as Associate Dean for Graduate Studies in the College of Communication Arts and Sciences, among other administrative positions. In addition to the Michigan State University Excellence in Teaching Award and the College of Communication Arts and Sciences Faculty Impact Award, she has earned national honors for her research, which focuses mainly on news media and innovative technology, media history, and journalistic ethics. Dr. Davenport has professional experience in newspaper, radio, television, public relations, and digital news, and she is known to be an innovator with digital news and journalism education. She earned her Ph.D. in mass communication from Ohio University, an MA in journalism from the University of Iowa, and a BA double major in journalism and Radio/TV/Film from Baylor University. Her master's thesis and doctoral dissertation were firsts in the country on computerized information services and online news. Visit Dr. Davenport at

MindTap® is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap.

  • Figures: Updated with the latest data, vibrant visuals integrated throughout capture key trends and statistics in an accessible and graphically appealing style common to the new media.
  • Media Literacy: Included within each media chapter, Media Literacy sections focus on key issues regarding the impact of media on culture and society, encouraging students to think critically and analyze issues related to their own consumption of media. This edition emphasizes privacy issues and changes in media ownership patterns that affect consumers.
  • Featured Boxes: Four types of boxes appear in the text, each designed to target specific issues and pique students' interest: Media and Culture highlights cultural issues in the media; Technology Demystified clearly explains technological information; Your Media Career guides readers to "hot spots" in media industries; and World View encourages a more global perspective.
  • Hands-On Application: Helping students maximize their study time and course success, Stop & Review questions in each chapter enable students to assess their understanding of key material as they progress through the text, while Summary & Review sections conclude each chapter with questions and brief narrative answers.
  • MindTap® for Communication Arts: With its highly personalized, online digital learning platform, MindTap® provides students with an immersive learning experience that builds critical thinking skills. Through a carefully designed chapter-based learning path, MindTap® enables students to easily identify the chapter's learning objectives, read the chapter, test their content knowledge, and reflect on what they've learned. The course is as flexible as you want it to be: you can add your own activities, PowerPoint slides, videos, and Google docs -- or simply select from the available content and rearrange the parts to suit the needs of your course. Analytics and reports provide a snapshot of class progress, time in course, engagement, and completion rates.

Media Now: Understanding Media, Culture, and Technology


1. The Changing Media.
2. Media and Society.
3. Books. 4. Print to Digital Newspapers.
5. Magazines.
6. Recorded Music.
7. Radio.
8. Film and Video.
9. Television.
10. The Internet.
11. The Third Screen: Smartphones and Tablets.
12. Video Games.
13. Public Relations.
14. Advertising.
15. Media Uses and Impacts.
16. Media Policy and Law.
17. Media Ethics.
18. Global Communications Media.

Training and Support

At Cengage, our top priority is taking care of you and your students and making sure that you have a successful experience with our products. Your personalized support team will consult with you to help you find the best solution to address your specific course goals, and once you’ve found that solution, will work with you to build your course and design a customized training and development program to ensure you and your students are ready to hit the ground running.

Learn More

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Instructor's Web Site

ISBN: 9781305951051
Everything you need for your course in one place! This collection of product-specific lecture and class tools is available online via the instructor resource center at

Online Instructor's Resource Manual

ISBN: 9781305951037
Streamline and maximize the effectiveness of your course preparation using such resources as brief chapter outlines, chapter summaries, extensively detailed chapter lecture outlines, lecture suggestions, video suggestions, and creative lecture and teaching suggestions. Accessible via the Instructor Companion Website.

Cengage Learning Testing, powered by Cognero Instant Access

ISBN: 9781305953710
Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.