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Mass Communication Theory: Foundations, Ferment, and Future 7th Edition

Stanley J. Baran, Dennis K. Davis

  • Published
  • Previous Editions 2012, 2009, 2006
  • 432 Pages


MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, provides a comprehensive and historically based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural. It concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are human creations typically intended to address specific problems or issues. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries.

Stanley J. Baran, Bryant University

Stanley Baran is the founding chair of the Department of Communication at Bryant University, where he teaches courses in mass communication and communication theory. His academic interests include critical research in mass communication, mass media and social construction of reality, as well as development and improvement of media literacy skills. Dr. Baran has published 10 books, several scholarly articles, and sits or has sat on the editorial boards of numerous journals. His work has been translated into six languages. He was a Senior Fulbright Scholar, Institute for Journalisms und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for many corporations and organizations, including IBM, ABC, GTE, and Westin Hotels.

Dennis K. Davis, Pennsylvania State University

Dennis K. Davis is an emeritus professor in the College of Communications at Penn State University. His teaching and research interests include mass communication theory, new media literacy, international communication, research methods, and political communication. He has served as a tenured full professor at Cleveland State University, Southern Illinois University, and the University of North Dakota. He was director of the School of Communication at the University of North Dakota and has served as editor of the JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, published by the Broadcast Education Association. He has co-authored four books on political communication, mass communication theory, and news audience research, as well as numerous articles, chapters, and reviews. He has headed divisions of the Association for Education in Journalism and Mass Communication and the National Communication Association. From 1979 to 1980, he was a Fulbright Senior Lecturer at the University of Amsterdam and the University of Louvain la Neuve. His research has won the Donald McGannon Award for Social and Ethical Relevance in Communication Policy Research from Fordham University and the Broadcasting Preceptor Award from San Francisco State University. In 2010, he received the Distinguished Educator Award from the Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication. The award recognizes teaching excellence and influence on pedagogy.
  • All statistics and examples have been updated.
  • Chapter-specific updates, including an examination of mass media industries today, trends in mass media theory development, and the inclusion of social media and networking, are now provided.
  • The overall structure of the textbook has been simplified into three sections and the organization of chapters has been substantially modified.
  • Chapters 10 and 11 have been designed to increase attention to theories that are currently used to guide research, especially in the new digital media environment.
  • Discussion of older theories has been substantially reduced while maintaining a more extensive and detailed history than other theory textbooks. This made room for a wide variety of new thinking in mass communication theory.
  • New theories in this edition include: Dual Model of Social Responsibility, Anderson and Dill's General Aggressive Model of Media Violence, the Downward Spiral Model of Media Effects, Motivated Reasoning and The Backfire Effect, Parental Mediation Theory of Children's Digital Media Use, and many more.
  • Each chapter includes one or more Thinking About Theory boxes that encourage students to apply mass communication theories to their own experiences, as well as to refine and discuss their interpretation of current events such as the war in Iraq, the war on drugs, and advertising of prescription drugs.
  • The text is accessible and balanced, providing thorough and effective coverage of social science theories and cultural theories.
  • Clearly written in an appealing and reader-friendly style, the text includes helpful examples, graphics, and other support materials to better illustrate key theories and explore their importance.
  • The authors capably present a diverse selection of theories and perspectives while emphasizing that media theories are human creations typically intended to address specific problems or issues.
1. Understanding and Evaluating Mass Communication Theory.
2. Establishing the Terms of the Debate Over Media: The First Trend In Media Theory -- Mass Society and Propaganda Theories.
3. Normative Theories of Mass Communication.
4. The Media-Effects Trend.
5. The Emergence of the Critical Cultural Trend in North America.
6. Theories of Media And Human Development: Children and Adolescents.
7. Audience Theories: Uses and Reception.
8. Theories of Media Cognition and Information Processing.
9. Theories of the Effect of Media on Society.
10. Media And Culture Theories: Meaning Making in the Social World.
11. The Future of Media Theory and Research.

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  • ISBN-10: 1305193032
  • ISBN-13: 9781305193031
  • STARTING AT $22.99

  • STARTING AT $33.23

  • ISBN-10: 1285052072
  • ISBN-13: 9781285052076
  • Bookstore Wholesale Price $146.50
  • RETAIL $194.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Online Instructor's Manual

ISBN: 9781285764184
Designed to assist faculty teaching a mass communication theory or media and society course, the Instructor's Manual offers assignment ideas, suggestions for audiovisual materials and for using many of the text's special features, syllabus preparation tools, and a sample syllabus. A Test Bank features chapter-by-chapter test questions in both multiple choice and discussion/essay formats. Available on the text's Instructor Book Companion Site.