O. C. Ferrell/Michael Hartline/Bryan W. Hochstein
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MindTap for Ferrell/Hartline/Hochstein’s Marketing Strategy, 1 term Instant Access

MindTap for Ferrell/Hartline/Hochstein’s Marketing Strategy, 1 term Instant Access

ISBN-13: 9798214524252
MindTap for Ferrell, Hartline, and Hochstein’s “Marketing Strategy,” 9th Edition is a MindTap course available alongside the edition’s print format. MindTap, Cengage’s learning platform, offers powerful tools for quizzes and tests, grading, and performance analytics — making it easier for you to track progress, identify learning gaps, and support every student. Students get full access to their eBooks along with a wide range of supplemental materials, including practice activities and study support, to help them build confidence, master course concepts, and develop real-world skills. Use MindTap for Ferrell, Hartline, and Hochstein’s “Marketing Strategy,” 9th Edition as is or guide the learning experience to meet your specific course needs. You can also integrate MindTap into your existing learning management system, keeping everything you need in one place.
$147.00
Available January 15, 2027

About This Product

Prepare students to think and act like strategic marketers in today’s dynamic, technology-driven business environment with Ferrell, Hartline, and Hochstein’s “Marketing Strategy,” 9th Edition. This text examines strategic marketing management through the social, economic, technological, and ethical forces shaping modern business. Students learn to develop customer-focused marketing strategies and effective marketing plans using a framework centered on analysis, planning, implementation, and control. Updated content highlights the impact of AI, analytics, automation, and digital platforms on marketing decision-making. Topics include generative AI, predictive and prescriptive analytics, content marketing, dynamic pricing, consumer behavior, brand visibility, and data ethics. Real-world examples help students build the strategic skills needed to analyze markets, develop marketing plans, and adapt to changing customer expectations.