William M. Pride/O. C. Ferrell
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Available Study Tools

MindTap for Pride and Ferrell’s Marketing, 1 term Instant Access

MindTap for Pride and Ferrell’s Marketing, 1 term Instant Access

ISBN-13: 9798214517124
MindTap for Pride and Ferrell’s “Marketing,” 22nd Edition is a MindTap course available alongside the edition’s print format. MindTap is Cengage’s learning platform that offers powerful tools for quizzes and tests, grading, and performance analytics — making it easier for you to track progress, identify learning gaps, and support every student. Students get full access to their eBooks, along with a wide range of supplemental materials, including practice activities and study support, to help them build confidence, master course concepts, and develop real-world skills. Use MindTap for Pride and Ferrell’s “Marketing,” 22nd Edition as is or guide the learning experience to meet your specific course needs. You can also integrate MindTap into your existing learning management system, keeping everything you need in one place.
$168.00
Available February 1, 2027

About This Product

Prepare students for success in today’s dynamic, AI-driven marketplace with Pride & Ferrell’s “Marketing,” 22nd Edition. This trusted, student-friendly text combines comprehensive marketing coverage with contemporary examples, diverse perspectives, and real-world applications that make key concepts relevant and engaging. Updated content explores critical topics such as AI, sustainability, digital transformation, and global marketing — helping students build future-ready skills, critical thinking, and career readiness. Integrated with MindTap, Cengage’s learning platform, resources include quizzes, video cases, simulations, flash cards, and mobile-friendly activities. An AI Instructor Assistant delivers actionable insights into student performance and engagement. The result is a flexible, data-informed learning experience that supports deeper understanding, guided instruction, and improved student outcomes.