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Microeconomics 10th Edition

William Boyes, Michael Melvin

  • Published
  • Previous Editions 2013
  • 528 Pages
Starting At 130.00 See pricing and ISBN options


Equip your students with a solid global understanding of today's microeconomic principles while introducing the latest thinking on important microeconomic phenomena in Boyes/Melvin's MICROECONOMICS, 10E. Now you can clearly illustrate the connections between key microeconomic principles and actual business practices with this book's reader-friendly approach, carefully integrated learning features, memorable examples, and unique global emphasis. Timely revisions and the latest microeconomic statistics ensure your course incorporates the most recent data and developments. Revised microeconomics materials emphasize the fundamentals and practical application of concepts to current events. Microeconomics coverage highlights the current debate on government economic intervention and discussion of the Economic Freedom Index. Your students gain an in-depth understanding of globalization and its impact on microeconomics today. Effective, leading teaching and learning technology and a full range of supplements, including the best-selling Aplia homework system, MindTap Personalized Learning Experience, and a new Interactive eReader, help you create a microeconomics course that highlights the importance of microeconomic concepts in business today.

William Boyes, Arizona State University

Dr. William Boyes is professor of economics at Arizona State University. He received his Ph.D. in economics from the Claremont Graduate School in 1974. Before joining the Arizona State faculty, he was the Distinguished Visiting Professor of Business at Weber State University; visiting professor at Tsinghua University, Beijing, China and the University of London, London, England, and lectured at ITAM in Mexico City; and was the dean of the College of Business at Cal Poly, San Luis Obispo. Dr. Boyes has also served as chairman of the Economics Department at ASU and has been an economist with Security Pacific National Bank (now Bank of America). He has been a consultant to the White House, the Commerce Department, the Federal Trade Commission, and several private firms. He is the director of the office of economic education at ASU and a member of the Pacific Research Institute's Academic Advisory Board. Dr. Boyes has received many teaching awards, including the Golden Key National Honor Society Outstanding Professor Award at ASU in 1988, the Outstanding Teacher in the MBA Program Award at ASU in 1994, the Outstanding Teacher in the College of Business Award at ASU in 1995, Huizingh Outstanding Honors Professor in 2007, and Outstanding MBA Professor in 2008.

Michael Melvin, Arizona State University

Michael Melvin is currently Head of Currency Research at Barclays Global Investors. He also retains affiliations at the Arizona State University Department of Economics and the Haas School of Business at the University of California, Berkeley. Dr. Melvin received his Ph.D. in economics from UCLA in 1980. He has served as a visiting scholar at the Federal Reserve Board and the International Monetary Fund, was a Fulbright Professor at the University of Frankfurt, and has been a visiting professor at UCLA, Northwestern University, U.C. San Diego, and the University of Hawaii. His field of specialization is International Finance, and he is the coeditor of the Journal of International Money and Finance.
  • MINDTAP PROVIDES ONLINE PERSONALIZED LEARNING EXPERIENCE. MindTap for MICROECONOMICS, 10E goes well beyond an eBook, a homework solution, digital supplement, resource center website, course delivery platform or Learning Management System. It combines all of these and more to create the Personal Learning Experience. MindTap allows you to bring microeconomics concepts in the text to life with interactive media, your own readings and lectures or videos, homework, and integration with your LMS. It's all together in one easy to navigate learning tool.
  • NEW INTERACTIVE EREADER CLEARLY COMMUNICATES CONCEPTS WITH A FULL DIGITAL READING EXPERIENCE. This interactive eReader offers much more than a printed page on the digital screen. In addition to full search functionality, students can highlight text, take notes and use smart-links to locate previous chapters or relevant figures. The eReader provides a variety of media assets to address the challenges that often impede learning. From beginning to end, this is a truly digital reading experience, designed to deliver microeconomic concepts in the most efficient and effective way.
  • NEW GRAPHING-AT-A-GLANCE VIDEO TUTORIALS BRING GRAPHS TO LIFE. Embedded within the interactive eReader, these Graphing-at-a-Glance video tutorials allow students to see graphs physically move along the axes. Created by Dr. John Min of Northern Virginia Community College, these videos walk beginning students through basic graphing concepts, challenges, and graphing analyses via animated graphs. Students quickly understand how graphs work and what shifts or movements along the curves mean in a microeconomics context.
  • NEW CONCEPTCLIPS CLARIFY DIFFICULT MICROECONOMICS TERMINOLOGY. Embedded throughout the interactive eReader, new ConceptClips address the challenge of understanding microeconomic terminology that students face when first introduced to the subject. Developed by Mike Brandl of The Ohio State University, these vocabulary animations provide a memorable auditory and visual representation of the important terminology for the course.
  • ECONOMICALLY SPEAKING AND NOW YOU TRY IT FEATURES ARE NOW AVAILABLE DIGITALLY. For your convenience, this edition of MICROECONOMICS now offers two popular print features –- Economically Speaking and Now You Try It -- in digital format with helpful follow-up questions.
  • NEW WRITE EXPERIENCE HELPS STUDENTS REFINE THEIR WRITING ABILITIES. This useful program guides students in writing more effectively without adding to your workload! Write Experience uses artificial intelligence to score student writing assignments instantly and accurately. The program also provides students with detailed revision goals and feedback on their writing.
  • NOTABLE CHANGES KEEP YOUR COURSE AS CURRENT AS POSSIBLE. Updated examples throughout the text, extensive revisions to the chapter on elasticity, further development of the debate on government economic intervention, and discussion of the Economic Freedom Index keep your instruction up to date with current developments. You'll also find additional material on game theory, updated information on health care costs, and a detailed examination of income distribution.
  • UNIQUE, PROVEN LEARNING FEATURES IMPROVE COMPREHENSION AND STUDENT PERFORMANCE. This popular text's one-of-a-kind, proven pedagogical program helps improve both comprehension and performance. Students attain the knowledge and skills to succeed in class and to develop an understanding of core microeconomic principles essential for success throughout their careers.
  • FUNDAMENTAL QUESTIONS DIRECT STUDENTS' FOCUS TO KEY ISSUES. As students read and prepare for class, this book's useful Fundamental Questions for each chapter help focus students' attention to key microeconomics issues. Chapter summaries and the book's supplements further reinforce these themes and effectively guide students' study.
  • CONVENIENT, INTEGRATED REFERENCING SYSTEM ENABLES STUDENTS TO WORK EFFICIENTLY. With this book's integrated referencing system, students can easily explore and review the topics they need more, allowing them to work more efficiently and effectively.
  • LEADING APLIA™ ONLINE HOMEWORK SYSTEM INCREASES STUDENT ENGAGEMENT. The most successful online product for microeconomics is now fully integrated with this text. Aplia™ offers interactive tools to help prepare your microeconomics students and increase student effort and engagement--without requiring more work from you. Students stay on top of coursework with regularly scheduled homework assignments while Aplia's™ high quality automatic grading provides detailed, immediate feedback. A new eReader offers new media assets and tools for learning graphing and vocabulary.
  • ECONOMIC INSIGHT BOXES RELATE CONCEPTS TO CURRENT EVENTS. Economic Insights throughout this edition highlight some of today's most current events to focus readers' attention on the relevance and real-world applications of microeconomics concepts in the chapter. These engaging features help students carefully consider a wide range of topics from an informed economic perspective.
  • THE LATEST ECONOMICALLY SPEAKING AND COMMENTARY FEATURES HIGHLIGHT THE ECONOMIC IMPACT OF TODAY'S MOST IMPORTANT WORLD EVENTS. Introduce your students to recent newspaper and magazine articles that highlight important world events and their economic causes and consequences with Economically Speaking and Commentary features at the end of each chapter. These familiar, interesting, and memorable examples help your students appreciate the importance of the material they are learning in your course. For your convenience, Economically Speaking is now also available digitally.
  • REVISED COVERAGE OF MICROECONOMIC TOPICS FURTHER CLARIFIES THE FUNDAMENTALS AND THEIR APPLICATION TO CURRENT EVENTS. Meaningful examples and revisions to various key chapter ensure students better understand microeconomics concepts and the importance of microeconomics in business today.
1. The Wealth of Nations: Ownership and Economic Freedom.
1A. Working with Graphs.
2. Scarcity and Opportunity Costs.
3. Markets and the Price System.
4. The Aggregate Economy.
5. Using Economics to Understand the World Around You.
6. Elasticity: Demand and Supply.
7. Demand: Consumer Choice.
7A. Indifference Analysis.
8. Supply: The Costs of Doing Business.
8A. The Mechanics of Going from Production to Costs.
9. Profit Maximization.
10. Perfect Competition.
11. Monopoly.
12. Monopolistic Competition and Oligopoly.
13. Markets and Government.
14. Antitrust and Regulation.
15. Resource Markets.
16. The Labor Market.
17. The Capital Market.
18. The Land Market and Natural Resources.
19. Current Issues: Income, Income Distribution, Poverty, and Government Policy.
20. World Trade Equilibrium.
21. International Trade Restrictions.
22. Exchange Rates and Financial Links between Countries.
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305387651
  • ISBN-13: 9781305387652
  • Bookstore Wholesale Price $130.00
  • RETAIL $130.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1305815718
  • ISBN-13: 9781305815711
  • Bookstore Wholesale Price $132.75
  • RETAIL $176.95

  • ISBN-10: 1337120731
  • ISBN-13: 9781337120739
  • Bookstore Wholesale Price $262.50
  • RETAIL $349.95
Aplia is an online learning solution that increases student engagement with automatically graded assignments and detailed explanations.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305091574
  • ISBN-13: 9781305091573
  • Bookstore Wholesale Price $130.00
  • RETAIL $130.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1337085936
  • ISBN-13: 9781337085939
  • Bookstore Wholesale Price $132.75
  • RETAIL $176.95

  • ISBN-10: 1337085928
  • ISBN-13: 9781337085922
  • Bookstore Wholesale Price $262.50
  • RETAIL $349.95

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 130569631X
  • ISBN-13: 9781305696310
  • STARTING AT $31.99

  • STARTING AT $43.49

  • ISBN-10: 1285859480
  • ISBN-13: 9781285859484
  • Bookstore Wholesale Price $206.25
  • RETAIL $274.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Cengage Learning Testing, powered by Cognero Instant Access

ISBN: 9781305090170
An updated Test Bank offers a new style of questions, even more questions, and a new online testing system, powered by Cognero. This online tool allows you to author, edit, and manage test bank content from multiple Cengage Learning solutions. You can also create multiple test versions in an instant and easily deliver tests from your LMS to your classroom, or other locations.