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Offering a variety of innovative teaching tools, INTRODUCTION TO LEARNING AND BEHAVIOR, 5th Edition provides a clear introduction to the principles of learning and behavior. Designed to strike a balance between basic principles and their practical application, it provides an engaging outline of the behavioral approach to psychology and its relevance for understanding and improving the world we live in. This edition includes a new emphasis on behavior self-management -- including an appendix on tactics of behavior self-management as well as "Study Tip" boxes advising students on a range of study behavior issues, from how to best read a textbook to the use of stimulus control procedures to increase concentration and reduce procrastination. Instructors who include self-management projects as a course assignment may particularly appreciate this material. As with past editions, numerous opportunities for review and self-testing help students maximize their understanding and retention.
- A new appendix, "A Brief Guide to Behavior Self-Management," adds practical information to complement the more theoretical presentation of self-control in Chapter 10. This material should prove especially useful for students who are doing a behavior self-management project as a course assignment, as well as for students who personally struggle with such issues as procrastination.
- Related to the new appendix (and this edition's stronger emphasis on behavior self-management), a new "Study Tip" box in each chapter presents students with specific tips on how to improve their study behavior. The tip for Chapter 1, for example, provides advice on how best to study a textbook (something which many students have never been taught) using the 3R (read-recite-review) method of studying. This new material is supported by additional information on self-management and study tips that students can access online.
- Chapter 4, "Classical Conditioning: Basic Phenomena and Various Complexities," has been simplified to improve its accessibility to students. Material on pseudoconditioning and temporal conditioning has been moved to Chapter 3, "Elicited Behaviors and Classical Conditioning." In addition, the authors eliminated the discussion of external inhibition and consolidated the remaining conditioning procedures under the categories of extensions and limitations of conditioning.
- In Chapter 5, the "And Furthermore" box on Little Albert has been updated to include recent information on the discovery of Albert Barger as the person most likely to have been the infant in Watson and Rayner's (1920) famous experiment. Some students may have heard the recent claim that Little Albert was a neurologically impaired child named Douglas Merritte (whom Watson, in a severe breach of ethics, knowingly chose for the experiment), but this is now considered to be incorrect.
- Chapter 9, "Escape, Avoidance, and Punishment," now includes a description of approach-avoidance conflict -- a topic that students will likely find interesting given its relevance for understanding certain relationship issues.
- A brief description of Skinner's approach to verbal behavior, including mands and tacts, has been added to Chapter 11, "Observational Learning and Rule-Governed Behavior." This discussion helps to provide a framework for the subsequent discussion of rule-governed behavior, and introduces these concepts to students who may take additional courses in behavior analysis.
- A description of the Board Certification program in applied behavior analysis at the end of Chapter 1 alerts students to the growing number of career opportunities available in this field of study.
- Review and self-testing features help students maximize their study time and course success. Within each chapter, Quick Quizzes include fill-in-the-blank questions to help students process and retain information. End-of-chapter materials include 15–20 study questions covering basic concepts, a concept review that lists all key terms and definitions in the chapter, and a series of fill-in-the-blank items. Chapter 1's "Study Tip" provides instruction in the 3R (read-recite-review) method of textbook reading as well as advice on an effective method for underlining (or highlighting) as one reads.
- "And Furthermore" boxes offer interesting and thought-provoking topics that expand upon material presented in the preceding section (for example, "Was Sigmund Freud a Behavior Analyst?"). These boxes often feature unique topics not covered by other texts on learning.
- Inspired by real and fictional people, "Advice to the Lovelorn" inserts help connect students' real-life concerns to research on basic principles of learning. Examples include a Skinnerian perspective on infatuation vs. love, and a melioration explanation of why more isn't necessarily better in a relationship.
- INTRODUCTION TO LEARNING AND BEHAVIOR, 5th Edition emphasizes basic principles of behavior derived from experimental research, while also demonstrating the usefulness of these principles for understanding important aspects of human behavior -- from raising children to managing romantic relationships to understanding what makes life meaningful. A particular emphasis in this edition is on giving students both the conceptual background and the practical tools needed to effectively manage their behavior, a skill that many students admit they are sorely lacking.
- Pedagogical features such as chapter outlines, opening vignettes, and quotations help organize the material while fully engaging student interest.
2. Research Methods.
3. Elicited Behaviors and Classical Conditioning.
4. Classical Conditioning: Basic Phenomena and Various Complexities.
5. Classical Conditioning: Underlying Processes and Practical Applications.
6. Operant Conditioning: Introduction.
7. Schedules and Theories of Reinforcement.
8. Extinction and Stimulus Control.
9. Escape, Avoidance, and Punishment.
10. Choice, Matching, and Self-Control.
11. Observational Learning and Rule-Governed Behavior.
12. Biological Dispositions in Learning.
13. Comparative Cognition.
"The contents match my course goals exceptionally well, which is why I have used this text for many years. No content is insufficiently represented; none are superfluous. The book is both balanced and the right length. . . . The writing is clear, examples are useful, and the focus is behavioral and not some neuro-cognitive-behavioral hybrid. Several features are integrated into the chapters, making the text user-friendly."
"I have not found any book that comes close to the usefulness of this book"
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
Online Instructor's Manual with Test Bank
Streamline and maximize the effectiveness of your course preparation using such resources as teaching suggestions, solutions, blooper explanations, a midterm review, a final exam review, chapter test banks, unit tests, chapter quizzes, and many other classroom support materials.