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Introduction to Global Business: Understanding the International Environment & Global Business Functions 2nd Edition

Julian E. Gaspar | James W. Kolari | Richard T. Hise | Leonard Bierman | L. Murphy Smith | Antonio Arreola-Risa

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The global business environment is changing due to shifts in geopolitical alliances, support of international institutions in promoting market-oriented economic reforms, and advances in information technology. Addressing these challenges, INTRODUCTION TO GLOBAL BUSINESS, 2nd Edition provides a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare students for a global business landscape. The authors introduce globalization through strong scholarship and a world-view presentation of the pillars of the global business environment -- culture, ethics, economics, and information technology. Students apply their learning to real-world personal and professional applications.

Julian E. Gaspar, Mays Business School, Texas A&M University

Dr. Julian Gaspar is the director of Texas A&M University's Center for International Business Education and Research (CIBER) and is responsible for internationalizing Mays Business School's academic programs and faculty research. As the director of one of America's 17 CIBER business schools, Dr. Gaspar's mission is to infuse and promote internationalization in business courses. He is the architect of institutionalizing internationalization in Mays business curriculum through international business course design and development, and implementation of overseas study programs. Dr. Gaspar teaches international finance and conducts study abroad programs with Mays students in China, Europe and India. Dr. Gaspar is an international economist by training, with three decades of international expertise in country risk analysis, project economic and financial analysis, and financial and industrial restructuring of emerging economies. His corporate experience stems from his years of work with Bank of America in Tokyo and San Francisco, where he conducted country risk analysis and researched and analyzed debt problems of developing countries. During his tenure as an international economist with the World Bank Group in Washington, DC, Dr. Gaspar worked on analyzing investment projects in Asia and designing financial and industrial restructuring programs for Poland and Cyprus. Dr. Gaspar received his PhD in international and monetary economics from Georgetown University, an MBA from Indiana University, and a BS degree in Chemical Engineering from the University of Madras, India. Dr. Gaspar consults with the U.S. Department of State on business education reform in Central Asia and Russia. Dr. Gaspar is the lead author of two textbooks: Introduction to Business and Introduction to Global Business.

James W. Kolari, Mays Business School, Texas A&M University

Professor Kolari has taught financial markets and institutions at Texas A&M University and been active in international education, consulting, and executive education. Currently, he is director of the Commercial Banking Program in the Mays Business School. In 1994, he was awarded the JP Morgan Chase Professorship in Finance in the Mays Business School at Texas A&M University. In 1986, he was a Fulbright Scholar at the University of Helsinki and worked with the Bank of Finland and large banking organizations there. He has served as a Faculty Fellow with the Mortgage Bankers Association of America and a Visiting Scholar at the Federal Reserve Bank of Chicago in 1982. In recent years he has worked as a Senior Research Fellow at the Swedish School of Business and Economics (Hanken), Vaasa, Finland. Previously, he served as an advisor on the North American Free Trade Agreement for the State of Texas, consultant for the Mexican government in financing technology, and member of the Academy of Sciences for Higher Education in Russia. With over 100 articles published in refereed journals, numerous other papers and monographs, 15 co-authored books, and over 100 competitive papers presented at academic conferences, he ranks in the top 1%-2% of finance scholars in the U.S., according to recently published guides of research productivity among finance professors. His papers have appeared in such domestic and international journals as the Journal of Finance, Review of Financial Studies, Journal of Business, Review of Economics and Statistics, Journal of Money, Credit and Banking, Journal of Financial Research, Journal of Banking and Finance, Real Estate Economics, Journal of Economic Dynamics and Control, and the Scandinavian Journal of Economics.

Richard T. Hise, Mays Business School, Texas A&M University

Richard T. Hise is Professor Emeritus of Marketing, Texas A&M University, where his teaching and research interests are international marketing, product planning and development, management of technology, marketing strategy, and logistics/supply chain. His articles have appeared in the Journal of Marketing, Journal of Global Marketing, Sloan MIT Management Review, Business Horizons, Journal of Product Innovation Management, Research-Technology Management, Industrial Marketing Management, Journal of the Academy of Marketing Science, and Marketing Management. He has authored or co-authored eight marketing or business textbooks. A consultant to major companies such as Hotel Sofitel, Lockheed Martin, Mary Kay Cosmetics, Harley Davidson, and Fleetwood Enterprises, he has given executive development programs for Hoffman-LaRoche, Halliburton, Amoco, and the Kuwait Institute of Banking Studies. Dr. Hise has worked and traveled in England, France, Monaco, Italy, Switzerland, Belgium, Netherlands, Germany, and Liechtenstein as leader/instructor of study abroad courses. He taught seminars in Ecuador and Kuwait and semester-length courses at the Universidad de las Americas, Puebla, Mexico, and the Grande Ecole, Tours, France. His biography is included in Who's Who in America, Who's Who in International Business Education and Research, and Who's Who in Finance and Business. He has a BA from Gettysburg College (major in economics, minors in business, political science, and Spanish) and MBA and DBA degrees from the University of Maryland.

Leonard Bierman, Mays Business School, Texas A&M University

Professor Bierman does research and writing in the areas of strategic management and human resource management, with particular emphasis on topics related to corporate governance and professional service firms. Earlier in his career he held positions in the federal government at the EEOC, the U.S. Department of Labor and the U.S. International Trade Commission.

L. Murphy Smith, Murray State University

Dr. L. Murphy Smith, CPA, is the David and Ashley Dill Distinguished Professor of Accounting at Murray State University. Dr. Smith's academic record includes numerous professional journal articles, research grants, books, and professional meeting presentations in the U.S. and other countries. His work has been cited in various news media, including National Public Radio, Fortune, USA Today, and The Wall Street Journal. He has received numerous teaching and research awards, including the Outstanding Researcher Award from the American Accounting Association Strategic and Emerging Technologies Section, the KPMG Outstanding Published Manuscript Award from the American Accounting Association Gender Issues and Work-Life Balance Section, the Distinguished Research Award from Allied Academies, and the Outstanding Educator Award from the Texas Society of CPAs. He ranks in the top 1% of authors on Social Sciences Research Network ( by downloaded articles. During his career, he has held a number of leadership positions in academic and professional organizations e.g. President of the American Accounting Association Gender Issues and Work-Life Balance Section. His major research interests are ethics, international accounting, systems, and auditing. Dr. Smith serves on several journal editorial boards and his research has appeared in leading journals such as Accounting Horizons, Contemporary Accounting Research, Advances in Accounting, Journal of Business Ethics, International Journal of Business Excellence, and Research on Professional Responsibility and Ethics in Accounting.

Antonio Arreola-Risa, Mays Business School, Texas A&M University

Dr. Arreola-Risa is an associate professor in the Information & Operations Management Department, Mays Business School, Texas A&M University. He received his BS degree in industrial and systems engineering from Monterrey Institute of Technology (ITESM) in Mexico, his MS in industrial engineering from Georgia Institute of Technology, and his MS and PhD in operations management from Stanford University. Prior to joining Texas A&M University, Dr. Arreola-Risa worked as a production and inventory control analyst at a manufacturing firm, and later he taught at ITESM and at the University of Washington in Seattle. His primary research, teaching, and consulting interests are in production-inventory systems as well as in service operations, with emphasis on enterprise resource planning, supply-chain management, and health care systems management. He currently teaches undergraduate, masters, and doctoral courses, and is the director of the Supply Chain Consortium at Texas A&M University. He has lectured in executive education programs, has consulted for numerous companies in the U.S. and abroad, and is a member of the St. Joseph Health System Board of Trustees. Dr. Arreola-Risa is a member of the Decision Sciences Institute, the Institute of Industrial Engineers, the Production and Operations Management Society, and the Institute for Operations Research and the Management Sciences. Some of his research can be found in the academic journals Decision Sciences, European Journal of Operational Research, IIE Transactions, Management Science, Naval Research Logistics, and Production and Operations Management. He is the co-author of the textbooks Linear Programming: An Introduction to Quantitative Decision Making (Thomson Learning Inc., 2003) and Introduction to Business (Houghton Mifflin Company, 2006).

MindTap® is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap.

  • Point-CounterPoint: Honing in on the necessary critical-thinking skills to make intelligent and ethical business decisions, the point-counterpoint provides insight into the varying perspectives of a controversial business issue and asks students to make a choice and support their decision.
  • Interpreting Global Business News: Understanding the world around you is a critical element to success in global business. This feature guides student through the (sometimes complicated) nuances of what is happening in global business news.
  • Portfolio Projects: Explore Your Own Case in Point and Develop an International Strategy for a major stock market-listed company. This project will provide students an opportunity to research and discover more about a global organization they are curious about. Through guided answers at the end of each chapter, students will essentially develop their own case surrounding one institution. This comprehensive project is meant to be developed over the course of the semester.
  • Develop an International Strategy for Your Own Small Business: Taking an entrepreneurial approach, this feature guides students through developing a strategic business plan for their small business to compete globally. By the end of the semester, they should have something concrete to take out into the business world.
  • Pre and Post Course Global Awareness Assessment. A pre and post course assessment is provided in MindTap which provide students feedback on their understanding of global cultural, economic, geographic, political and legal, awareness and knowledge. It also provides faculty with an insight into the knowledge of these areas prior to the first class. The post course assessment provides similar feedback and can be used by schools as a data point for measuring global competency of their students and be used for assurance of learning purposes.
  • InfoTrac® Student Collections are specialized databases expertly drawn from the Gale Academic One library. Each InfoTrac® Student Collection enhances the student learning experience in the specific course area related to the product. These specialized databases allow access to hundreds of scholarly and popular publications -- all reliable sources -- including journals, encyclopedias, and academic reports. Learn more and access at:
  • Cultural Perspectives: Each chapter opens with a cultural perspective vignette highlighting a different global culture and how that culture affects the global business landscape.
  • Learning Objectives: Marginal Learning Objectives emphasize key points for student comprehension.
  • Reality Checks: Tied to Learning Objectives, the Reality Checks project academic concepts into a real-world context by asking students to consider the implications and benefits that specific global business fundamentals have had in their lives, in their larger community, or in the global business climate as a whole. As a marginal benefit, the Reality Checks also denote the completion of a learning objective section -- creating clear, concise learning modules within each chapter.
  • Economic Perspectives: With the valuable interconnectedness of the global economy, the economic perspectives boxed feature delves deeper into the critical understanding of economic issues facing tomorrow's business leaders.
  • Ethical Perspectives: As seen in recent years and as we broaden our global scope in business, ethical decision-making can help create sustainable business practices across the globe. Because ethics varies from country to country, the ethical perspectives boxed feature helps students get a handle on the diverse business environment on which they are about to embark.
  • Mini-cases: Mini-cases highlight specific companies to help bring the chapter concepts alive.

Introduction to Global Business: Understanding the International Environment & Global Business Functions


1. The Rise of Globalization.
2. The Evolution of International Business.
3. Regional Economic Integration.
4. The International Flow of Funds and Exchange Rates.
5. The Cultural Environment of Global Business.
6. The Legal, Economic and Political Environment of Global Business.
7. Corruption and Ethics in Global Business.
8. Entry Strategies in Global Business.
9. Control of Global Business.
10. The Organization of Global Business.
11. Global Human Resource Management.
12. Global Marketing.
13. Global Operations and Supply-Chain Management.
14. Global Financial Management.
15. Global Accounting and Taxation.

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Learn More

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Instructor's Companion Website

ISBN: 9781305501201


ISBN: 9781305641433
The video compilation includes footage that will bring the global business landscape to life. Featured are issues such as international trade, the rise of BRIC as economic giants, Sriracha Hot Sauce, the Cuban economy, Mercosur, outsourcing and expat living, and corporate global expansion. The DVD will be accompanied by a guide with open-ended discussion questions, as well as online media questions that can be easily assigned as homework and will appear in MindTap.

Cengage Learning Testing, powered by Cognero® Instant Access

ISBN: 9781305501232
Cengage Learning Testing, powered by Cognero® is a flexible, online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.