Introduction to Global Business: Understanding the International Environment & Global Business Functions | 1st Edition

Julian E. Gaspar/Antonio Arreola-Risa/Leonard Bierman/Richard T. Hise/James W. Kolari/L. Murphy Smith
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ISBN-13: 9781285513683
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About This Product

The global business environment is rapidly changing because of shifts in geopolitical alliances, active roles of global institutions, and advances in information technology. Gaspar et al. INTRODUCTION TO GLOBAL BUSINESS, 1E introduces the comprehensive foundational and functional tools to better prepare students for a global business landscape. As part of the functional approach, the text flows smoothly and clearly from concept to application, asking students to implement their learning into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global landscape – culture, ethics, economic, and information technology. The purpose of this book is to introduce students to these principles in an engaging, current, and relevant way in the hope that they may develop the knowledge for successful careers in a globalized business landscape. Ensure that your students understand the procedures and concepts they need to know with CengageNow for INTRODUCTION TO GLOBAL BUSINESS. CengageNOW, an online course management and learning system, combines the best of current technology to save time in planning and managing your course and assignments. You can reinforce comprehension with customized student learning paths and efficiently test and automatically grade assignments with reports that correspond to AACSB standards. CengageNOW for INTRODUCTION TO GLOBAL BUSINESS includes LivePlan from Palo Alto Software, a proven web-based business plan software that allows your students produce a professional-grade business plan through software used by real entrepreneurs. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.